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~person:"Guzman, Francisco"
~person:"Sarkar, Juhi Gahlot"
~subject:"Brand image"
~subject:"Service quality"
~type_genre:"Article in journal"
~type_genre:"Article"
~type_genre:"Handbuch"
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Search: subject_exact:"Consumer Behaviour"
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Subject
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Brand image
Service quality
Consumer behaviour
43
Konsumentenverhalten
43
Brand management
35
Markenführung
35
Markenimage
30
Brand
24
Markenartikel
24
Beziehungsmarketing
17
Relationship marketing
17
Emotion
8
Brand equity
5
Customer satisfaction
5
Internet marketing
5
Jugendliche
5
Kundenzufriedenheit
5
Online-Marketing
5
Youth
5
Advertising effects
4
Corporate Social Responsibility
4
Corporate social responsibility
4
Designation of origin
4
Herkunftsbezeichnung
4
Werbewirkung
4
Brand hate
3
Brand love
3
Brand loyalty
3
Customer integration
3
Dienstleistungsqualität
3
India
3
Indien
3
Kundenintegration
3
Luxury goods
3
Luxusgüter
3
Markentreue
3
Personality psychology
3
Persönlichkeitspsychologie
3
Social Web
3
Social web
3
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32
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Article
32
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Article in journal
Article
Handbuch
Aufsatz in Zeitschrift
32
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English
32
Author
All
Guzman, Francisco
Sarkar, Juhi Gahlot
Han, Heesup
48
Diamantopoulos, Adamantios
27
Loureiro, Sandra Maria Correia
27
Mattila, Anna S.
25
Phau, Ian
25
Sreejesh, S.
22
Bang, Nguyen
21
Jang, Soocheong
21
Prentice, Catherine
21
Japutra, Arnold
20
Hollebeek, Linda D.
19
Sarkar, Abhigyan
19
Melewar, T. C.
18
Hyun, Sunghyup Sean
17
Paul, Justin
17
Park, Jungkun
16
Wong, IpKin Anthony
16
Balaji, M. S.
15
Bilgihan, Anil
15
Ekinci, Yuksel
15
Johnson, Lester W.
15
Line, Nathaniel D.
15
Ahn, Jiseon
14
Hanks, Lydia
14
Lee, Seonjeong
14
Liu, Chih-Hsing
14
McColl-Kennedy, Janet R.
14
Fetscherin, Marc
13
Gierl, Heribert
13
Gursoy, Dogan
13
Veloutsou, Cleopatra
13
Vrontis, Demetris
13
Das, Gopal
12
Dwivedi, Yogesh Kumar
12
Eisingerich, Andreas B
12
Gong, Taeshik
12
Hwang, Jinsoo
12
Khan, Imran
12
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Published in...
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The journal of product & brand management
7
Journal of business research : JBR
4
Asia Pacific journal of marketing and logistics
2
Journal of retailing and consumer services
2
The journal of brand management : an international journal
2
The journal of consumer marketing
2
Young consumers : insight and ideas for responsible marketers
2
European journal of marketing
1
European journal of marketing : EJM
1
International journal of hospitality management
1
International journal of retail and distribution management
1
International marketing review
1
Journal of fashion marketing and management
1
Journal of marketing for higher education
1
Journal of marketing management : JMM ; journal of the Academy of Marketing
1
Marketing intelligence & planning
1
Qualitative market research : an international journal
1
Society and business review
1
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ECONIS (ZBW)
32
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1
Perceived injustice and brand love : the effectiveness of sympathetic vs empathetic responses to address consumer complaints of unjust specific service encounters
Ahmad, Fayez
;
Guzman, Francisco
- In:
The journal of product & brand management
32
(
2023
)
6
,
pp. 849-862
Persistent link: https://www.econbiz.de/10014315453
Saved in:
2
Deciphering factors that make a narcissistically loved salon brand
Sarkar, Abhigyan
;
Sarkar, Juhi Gahlot
;
Jain, Kokil
; …
- In:
International journal of retail and distribution management
51
(
2023
)
11
,
pp. 1497-1515
Persistent link: https://www.econbiz.de/10014484101
Saved in:
3
The impact of brand value co-creation on perceived CSR authenticity and brand equity
Muniz, Fernanda
;
Guzman, Francisco
- In:
The journal of product & brand management
32
(
2023
)
8
,
pp. 1338-1354
Persistent link: https://www.econbiz.de/10014485570
Saved in:
4
What is in a game? : the impact of advergame design and reward elements on gamers' brand patronage
Sarkar, Juhi Gahlot
;
Sarkar, Abhigyan
;
Sreejesh, S.
- In:
Asia Pacific journal of marketing and logistics
35
(
2023
)
10
,
pp. 2538-2564
Persistent link: https://www.econbiz.de/10014430265
Saved in:
5
Evolving brand boundaries and expectations : looking back on brand equity, brand loyalty, and brand image research to move forward
Parris, Denise Linda
;
Guzman, Francisco
- In:
The journal of product & brand management
32
(
2023
)
2
,
pp. 191-234
Persistent link: https://www.econbiz.de/10013552952
Saved in:
6
The role of advertising, distribution intensity and store image in achieving global brand loyalty in an emerging market
Le Dang Lang
;
Behl, Abhishek
;
Guzman, Francisco
; …
- In:
International marketing review
40
(
2023
)
1
,
pp. 127-154
Persistent link: https://www.econbiz.de/10014227458
Saved in:
7
How does promotion mix affect brand equity? : insights from a mixed-methods study of low involvement products
Le Dang Lang
;
Lim, Weng Marc
;
Guzman, Francisco
- In:
Journal of business research : JBR
141
(
2022
),
pp. 175-190
Persistent link: https://www.econbiz.de/10013167966
Saved in:
8
Prosumption through advergames : leveraging on advergame format and reward elements to create a sacred brand
Sarkar, Juhi Gahlot
;
Sarkar, Abhigyan
;
Sreejesh, S.
- In:
European journal of marketing
56
(
2022
)
10
,
pp. 2649-2676
Persistent link: https://www.econbiz.de/10013457380
Saved in:
9
Effective messaging strategies to increase brand love for sociopolitical activist brands
Ahmad, Fayez
;
Guzman, Francisco
;
Kidwell, Blair
- In:
Journal of business research : JBR
151
(
2022
),
pp. 609-622
Persistent link: https://www.econbiz.de/10013459949
Saved in:
10
The determinants of personal luxury purchase intentions in a recessionary environment
Davari, Arezoo
;
Iyer, Pramod
;
Guzman, Francisco
; …
- In:
Journal of marketing management : JMM ; journal of the …
38
(
2022
)
13/14
,
pp. 1401-1432
Persistent link: https://www.econbiz.de/10013466534
Saved in:
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