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~person:"Gyrd-Jones, Richard I."
~person:"Ind, Nicholas"
~subject:"Firmenimage"
~subject:"Markenwert"
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Brand architecture
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Gyrd-Jones, Richard I.
Ind, Nicholas
Balmer, John M. T.
24
Melewar, T. C.
11
Balmer, John M.T.
6
Bang, Nguyen
5
Burghausen, Mario
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Kleyn, Nicola
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Industrial marketing management : the international journal for industrial and high-tech firms
4
The journal of brand management : an international journal
1
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ECONIS (ZBW)
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How to build a conscientious corporate brand together with business partners : a case study of Unilever
Iglesias, Oriol
;
Mingione, Michela
;
Ind, Nicholas
; …
- In:
Industrial marketing management : the international …
109
(
2023
),
pp. 1-13
Persistent link: https://www.econbiz.de/10014282239
Saved in:
2
Corporate brand identity co-creation in business-to-business contexts
Iglesias, Oriol
;
Landgraf, Polina
;
Ind, Nicholas
; …
- In:
Industrial marketing management : the international …
85
(
2020
),
pp. 32-43
Persistent link: https://www.econbiz.de/10012211932
Saved in:
3
Corporate brand positioning in complex industrial firms : introducing a dynamic, process approach to positioning
Koch, Christian H.
;
Gyrd-Jones, Richard I.
- In:
Industrial marketing management : the international …
81
(
2019
),
pp. 40-53
Persistent link: https://www.econbiz.de/10012107678
Saved in:
4
Development of new B2B venture corporate brand identity : a narrative performance approach
Törmälä, Minna
;
Gyrd-Jones, Richard I.
- In:
Industrial marketing management : the international …
65
(
2017
),
pp. 76-85
Persistent link: https://www.econbiz.de/10011774969
Saved in:
5
The organic view of the brand : a brand value co-creation model
Iglesias, Oriol
;
Ind, Nicholas
;
Alfaro, Manuel
- In:
The journal of brand management : an international journal
20
(
2012/13
)
8
,
pp. 670-688
Persistent link: https://www.econbiz.de/10010197488
Saved in:
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