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~person:"Hünerberg, Reinhard"
~person:"Leonidou, Leonidas C."
~person:"Sinkovics, Rudolf R."
~subject:"Theory"
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International marketing
32
Internationales Marketing
32
Multinationales Unternehmen
7
Transnational corporation
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Export
6
Marketing management
6
Marketingmanagement
6
Theorie
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Hünerberg, Reinhard
Leonidou, Leonidas C.
Sinkovics, Rudolf R.
Sander, Matthias
11
Meissner, Hans Günther
7
Berndt, Ralph
6
Fantapié Altobelli, Claudia
6
Backhaus, Klaus
5
Büschken, Joachim
5
Meffert, Heribert
5
Müller, Stefan
5
Schramm-Klein, Hanna
5
Swoboda, Bernhard
5
Voeth, Markus
5
Zentes, Joachim
5
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4
Keegan, Warren J.
4
Kotabe, Masaaki
4
McCarthy, Edmund Jerome
4
Mooij, Marieke K. de
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4
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Bolz, Joachim
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Cannon, Joseph P.
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Helm, Roland
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Helsen, Kristiaan
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Hildebrandt, Lutz
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Horstmann, Ignatius J.
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Hüttner, Manfred
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Markusen, James R.
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Mattas, Konstadinos A.
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Papadopoulos, Nicolas G.
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Samiee, Saeed
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Streich, Michael
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Ahsen, Anette von
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Alon, Ilan
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Arnould, Eric J.
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Bolten, Jürgen
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Breitschuh, Jürgen
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Advances in services marketing
1
Challenges and solutions for international marketing management
1
Internationales Personalmanagement
1
Journal of international business studies : JIBS ; an official journal of the Academy of International Business
1
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ECONIS (ZBW)
6
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1
Organizational determinants of exporting : conceptual, methodological, and empirical insights
Leonidou, Leonidas C.
- In:
Challenges and solutions for international marketing …
,
(pp. 7-52)
.
1998
Persistent link: https://www.econbiz.de/10001324022
Saved in:
2
International dimensions of customer service
Hünerberg, Reinhard
- In:
Advances in services marketing
,
(pp. 213-232)
.
1997
Persistent link: https://www.econbiz.de/10001297062
Saved in:
3
Die Globalisierung von Marketingstrategien: Implikationen für das Human-Resource-Management : dargestellt am Beispiel der Automobilwirtschaft
Hünerberg, Reinhard
- In:
Internationales Personalmanagement
,
(pp. 195-212)
.
1997
Persistent link: https://www.econbiz.de/10001298724
Saved in:
4
The export development process : an integrative review of empirical models
Leonidou, Leonidas C.
- In:
Journal of international business studies : JIBS ; an …
27
(
1996
)
3
,
pp. 517-551
Persistent link: https://www.econbiz.de/10001208386
Saved in:
5
Internationales Automobilmarketing : Wettbewerbsvorteile durch marktorientierte Unternehmensführung
Hünerberg, Reinhard
(
ed.
);
Heise, Gilbert
(
contributor
); …
-
1995
Persistent link: https://www.econbiz.de/10014272767
Saved in:
6
Internationales Marketing
Hünerberg, Reinhard
-
1994
Persistent link: https://www.econbiz.de/10000418138
Saved in:
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