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~person:"Hüttner, Manfred"
~person:"Kumar, V."
~subject:"Dienstleistungsmarketing"
~subject:"Theorie"
~subject:"Virales Marketing"
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Dienstleistungsmarketing
Theorie
Virales Marketing
B-to-B-Marketing
13
Business-to-business marketing
13
Beziehungsmarketing
5
Relationship marketing
5
Customer value
4
Kundenwert
4
Lieferantenmanagement
4
Marketing management
4
Marketingmanagement
4
Supplier relationship management
4
Theory
3
Brand management
2
International marketing
2
Internationales Marketing
2
Markenführung
2
Marketing
2
Performance measurement
2
Performance-Messung
2
Services marketing
2
Allocation
1
Allokation
1
B2B disruptions
1
B2B marketing
1
B2B markets
1
Bayes-Statistik
1
Bayesian inference
1
Brand equity
1
Brand image
1
Business-to-business channels
1
Buyer acceptance
1
Climate change
1
Climate change risk
1
Conceptual framework
1
Customer acquisition
1
Direct marketing
1
Direktmarketing
1
Economic policy
1
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1
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Hüttner, Manfred
Kumar, V.
Kleinaltenkamp, Michael
19
Backhaus, Klaus
16
Weiber, Rolf
7
Jacob, Frank
5
Plinke, Wulff
5
Albers, Sönke
4
Fließ, Sabine
4
Homburg, Christian
4
Kliche, Mario
4
Strothmann, Karl-Heinz
4
Büschken, Joachim
3
Claßen, Matthias
3
Flory, Markus
3
Hermanns, Arnold
3
Krause, Juliane
3
Marra, Andreas
3
Meffert, Heribert
3
Obloj, Tomasz
3
Voeth, Markus
3
Baaken, Thomas
2
Beckert, Walter
2
Bhaskaran, Sreekumar R.
2
Bodnar, Kipp
2
Boha, Julian
2
Cohen, Jeffrey L.
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Diehl, Hans-Jörg
2
Doerr, John E.
2
Engelhardt, Werner Hans
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Erichsson, Susann K.
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Etzion, Hila
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Festge, Fabian
2
Friege, Christian
2
Garry, Tony
2
Griese, Ilka
2
Ishii, Ryuta
2
Jalkala, Anne
2
Karwan, Mark H.
2
Kemper, Anne Christin
2
Kern, Egbert
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Journal of marketing
1
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
1
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All
ECONIS (ZBW)
4
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1
Defining, measuring, and managing business reference value
Kumar, V.
;
Petersen, J. Andrew
;
Leone, Robert P.
- In:
Journal of marketing
77
(
2013
)
1
,
pp. 68-86
Persistent link: https://www.econbiz.de/10009725654
Saved in:
2
Assessing the effect of marketing investments in a business marketing context
Kumar, V.
;
Sriram, S.
;
Luo, Anita
;
Chintagunta, Pradeep K.
- In:
Marketing science : the marketing journal of the …
30
(
2011
)
5
,
pp. 924-940
Persistent link: https://www.econbiz.de/10009384003
Saved in:
3
Marketing-Management : allgemein, sektoral, international
Hüttner, Manfred
;
Ahsen, Anette von
;
Schwarting, Ulf
-
1999
-
2., erg. Aufl.
Persistent link: https://www.econbiz.de/10001364340
Saved in:
4
Marketing-Management : allgemein, sektoral, international
Hüttner, Manfred
;
Pingel, Annette
;
Schwarting, Ulf
-
1994
Persistent link: https://www.econbiz.de/10000414943
Saved in:
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