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~person:"Hüttner, Manfred"
~person:"Kumar, V."
~subject:"Direktmarketing"
~subject:"Marketing"
~subject:"Theorie"
~subject:"Virales Marketing"
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Direktmarketing
Marketing
Theorie
Virales Marketing
B-to-B-Marketing
13
Business-to-business marketing
13
Beziehungsmarketing
5
Relationship marketing
5
Customer value
4
Kundenwert
4
Lieferantenmanagement
4
Marketing management
4
Marketingmanagement
4
Supplier relationship management
4
Theory
3
Brand management
2
Dienstleistungsmarketing
2
International marketing
2
Internationales Marketing
2
Markenführung
2
Performance measurement
2
Performance-Messung
2
Services marketing
2
Allocation
1
Allokation
1
B2B disruptions
1
B2B marketing
1
B2B markets
1
Bayes-Statistik
1
Bayesian inference
1
Brand equity
1
Brand image
1
Business-to-business channels
1
Buyer acceptance
1
Climate change
1
Climate change risk
1
Conceptual framework
1
Customer acquisition
1
Direct marketing
1
Economic policy
1
Economic policy uncertainty
1
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Hüttner, Manfred
Kumar, V.
Kleinaltenkamp, Michael
21
Backhaus, Klaus
16
Weiber, Rolf
7
Di Benedetto, C. Anthony
6
Fredebeul-Krein, Tobias
6
Lindgreen, Adam
6
Plinke, Wulff
6
Hofmaier, Richard
5
Homburg, Christian
5
Jacob, Frank
5
Möller, K. E. Kristian
5
Albers, Sönke
4
Alexander, Ralph S.
4
Cross, James S.
4
Fließ, Sabine
4
Kliche, Mario
4
LaPlaca, Peter J.
4
Strothmann, Karl-Heinz
4
Wilson, David T.
4
Andersson, Per
3
Belz, Christian
3
Binckebanck, Lars
3
Büschken, Joachim
3
Chisnall, Peter M.
3
Claßen, Matthias
3
Flory, Markus
3
Grewal, Rajdeep
3
Griese, Ilka
3
Hermanns, Arnold
3
Hill, Richard M.
3
Hutt, Michael D.
3
Krause, Juliane
3
Kühne, Bettina
3
Lichtenthal, J. David
3
Lim, Weng Marc
3
Marra, Andreas
3
Meffert, Heribert
3
Merigo, Jose Maria
3
Obloj, Tomasz
3
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Journal of marketing
1
Journal of marketing research : JMR
1
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
1
Source
All
ECONIS (ZBW)
5
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1
The relative influence of economic and relational direct marketing communications on buying behavior in business-to-business markets
Kim, Kihyun Hannah
;
Kumar, V.
- In:
Journal of marketing research : JMR
55
(
2018
)
1
,
pp. 48-68
Persistent link: https://www.econbiz.de/10011819643
Saved in:
2
Defining, measuring, and managing business reference value
Kumar, V.
;
Petersen, J. Andrew
;
Leone, Robert P.
- In:
Journal of marketing
77
(
2013
)
1
,
pp. 68-86
Persistent link: https://www.econbiz.de/10009725654
Saved in:
3
Assessing the effect of marketing investments in a business marketing context
Kumar, V.
;
Sriram, S.
;
Luo, Anita
;
Chintagunta, Pradeep K.
- In:
Marketing science : the marketing journal of the …
30
(
2011
)
5
,
pp. 924-940
Persistent link: https://www.econbiz.de/10009384003
Saved in:
4
Marketing-Management : allgemein, sektoral, international
Hüttner, Manfred
;
Ahsen, Anette von
;
Schwarting, Ulf
-
1999
-
2., erg. Aufl.
Persistent link: https://www.econbiz.de/10001364340
Saved in:
5
Marketing-Management : allgemein, sektoral, international
Hüttner, Manfred
;
Pingel, Annette
;
Schwarting, Ulf
-
1994
Persistent link: https://www.econbiz.de/10000414943
Saved in:
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