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~person:"Haan, Evert de"
~subject:"Advertising effects"
~subject:"Customer satisfaction"
~type_genre:"Aufsatz im Buch"
~type_genre:"Konferenzbeitrag"
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Advertising effects
Customer satisfaction
Consumer behaviour
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Accounting
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Betriebliche Kennzahl
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Beziehungsmarketing
1
Click-through rate
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Haan, Evert de
Diehl, Sandra
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Improving decision making in real-time bidding
1
Marketing accountability for marketing and non-marketing outcomes
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ECONIS (ZBW)
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Customer feedback metrics for marketing accountability
Haan, Evert de
;
Verhoef, Peter C.
;
Wiesel, Thorsten
- In:
Marketing accountability for marketing and …
,
(pp. 49-74)
.
2021
Persistent link: https://www.econbiz.de/10012653774
Saved in:
2
The drivers of the optimal targeting strategy : choosing the frequency and spacing of online display ads
Försch, Steffen
;
Haan, Evert de
- In:
Improving decision making in real-time bidding
,
(pp. 51-84)
.
2018
Persistent link: https://www.econbiz.de/10012267668
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