The drivers of the optimal targeting strategy : choosing the frequency and spacing of online display ads
Steffen Försch and Evert de Haan
| Year of publication: |
2018
|
|---|---|
| Authors: | Försch, Steffen ; Haan, Evert de |
| Published in: |
Improving decision making in real-time bidding. - Frankfurt am Main. - 2018, p. 51-84
|
| Subject: | Banner advertising | Click-through rate | Online advertising effectiveness | Online targeting strategies | Real-time bidding | Online-Marketing | Internet marketing | Werbewirkung | Advertising effects | Konsumentenverhalten | Consumer behaviour | Online-Handel | Online retailing | Website | Zielgruppe | Target group |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz im Buch ; Book section |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012267668