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~person:"Haas, Maximilian"
~subject:"Indien"
~subject:"Wirtschaftsgeschichte"
~type_genre:"Aufsatz im Buch"
~type_genre:"Conference proceedings"
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H2H Marketing : Case Studies on Human-to-Human Marketing
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Case study: Liva branding for success : can ingredient branding change the dynamics in the Indian textile value chain?
Haas, Maximilian
;
Pförtsch, Waldemar A.
- In:
H2H Marketing : Case Studies on Human-to-Human Marketing
,
(pp. 125-139)
.
2023
Persistent link: https://www.econbiz.de/10014322305
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