Case study: Liva branding for success : can ingredient branding change the dynamics in the Indian textile value chain?
Year of publication: |
2023
|
---|---|
Authors: | Haas, Maximilian ; Pförtsch, Waldemar A. |
Published in: |
H2H Marketing : Case Studies on Human-to-Human Marketing. - Cham : Springer International Publishing, ISBN 978-3-031-22393-8. - 2023, p. 125-139
|
Subject: | Markenführung | Brand management | Indien | India | Betriebliche Wertschöpfung | Value creation | Textilindustrie | Textile industry | Markenartikel | Brand |
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