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~person:"Haase, Janina"
~person:"Kudlińska, Mariola"
~subject:"Beziehungsmarketing"
~subject:"Public relations"
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Beziehungsmarketing
Public relations
Consumer behaviour
8
Konsumentenverhalten
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Perception
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Wahrnehmung
4
Brand management
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Markenführung
3
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Deutschland
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Distanzhandel
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Germany
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Luxury goods
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Luxusgüter
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Marketing
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Measurement
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Messung
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sensory marketing
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Brand semiotics
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Haase, Janina
Kudlińska, Mariola
Wiedmann, Klaus-Peter
44
Hennigs, Nadine
10
Buxel, Holger
5
Walsh, Gianfranco
5
Seegebarth, Barbara
3
Jugel, Stefan
2
Labenz, Franziska
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Wüstefeld, Thomas
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Bachmann, Frank
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Berking, Ines
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Breitner, Michael H.
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Duvenhorst, Carsten
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Hammersen, Marisa
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Heide, Florian van der
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Hennigs, Jörg
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Hoffmann, Christine
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Koot, Christian
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Kreutzer, Ralf T.
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Krumstroh, Dina
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König, Jan C. L.
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Langner, Sascha
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Liekefett, Sabrina
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Jahrbuch der Absatz- und Verbrauchsforschung
1
Schriftenreihe Marketing, Management
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The journal of brand management : an international journal
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ECONIS (ZBW)
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The power of experiential marketing : exploring the causal relationships among multisensory marketing, brand experience, customer perceived value and brand strength
Wiedmann, Klaus-Peter
;
Labenz, Franziska
;
Haase, Janina
; …
- In:
The journal of brand management : an international journal
25
(
2018
)
2
,
pp. 101-118
Persistent link: https://www.econbiz.de/10011891057
Saved in:
2
Systematisches Churn Management : Erfolgsfaktoren der Kunden-Abwanderungsprävention, -Rückgewinnung und -Trennung in der Versandhandelsbranche
Wiedmann, Klaus-Peter
;
Hennigs, Nadine
;
Kudlińska, Mariola
- In:
Jahrbuch der Absatz- und Verbrauchsforschung
53
(
2007
)
3
,
pp. 312-333
Persistent link: https://www.econbiz.de/10003603901
Saved in:
3
Ansatzpunkte und Gestaltungsperspektiven eines systematischen Churn Management für die Versandhandelsbranche
Wiedmann, Klaus-Peter
;
Hennigs, Nadine
;
Kudlińska, Mariola
-
2006
Persistent link: https://www.econbiz.de/10003367662
Saved in:
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