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~person:"Haase, Janina"
~person:"Murthy, D. N. P."
~subject:"Produktgestaltung"
~subject:"product"
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Haase, Janina
Murthy, D. N. P.
Nitsch, Volker
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Sensory imagery in advertising : how the senses affect perceived product design and consumer attitude
Haase, Janina
;
Wiedmann, Klaus-Peter
;
Bettels, Jannick
- In:
Journal of marketing communications
26
(
2020
)
5
,
pp. 475-487
Persistent link: https://www.econbiz.de/10012263505
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2
Product reliability : specification and performance
Murthy, D. N. P.
;
Rausand, Marvin
;
Østerås, Trond
-
2008
Persistent link: https://www.econbiz.de/10003666438
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