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~person:"Haase, Janina"
~person:"Röper, Burkhardt"
~subject:"Produktgestaltung"
~subject:"Werbung"
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Haase, Janina
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Sensory imagery in advertising : how the senses affect perceived product design and consumer attitude
Haase, Janina
;
Wiedmann, Klaus-Peter
;
Bettels, Jannick
- In:
Journal of marketing communications
26
(
2020
)
5
,
pp. 475-487
Persistent link: https://www.econbiz.de/10012263505
Saved in:
2
Gibt es geplanten Verschleiß? : Untersuchungen zur Obsoleszenzthese
Röper, Burkhardt
;
Marfeld, Rolf
-
1976
Persistent link: https://www.econbiz.de/10000091871
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