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~person:"Hackley, Christopher E."
~person:"Koschnick, Wolfgang J."
~person:"Mattas, Konstadinos A."
~type_genre:"Mehrbändiges Werk"
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Advertising
Hackley, Christopher E.
(
contributor
)
-
2010
Persistent link: https://www.econbiz.de/10003865449
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2
Special issue: Competitiveness in international markets
Mattas, Konstadinos A.
(
contributor
)
-
2009
Persistent link: https://www.econbiz.de/10003897204
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3
Standard-Lexikon
Werbung
, Verkaufsförderung, Öffentlichkeitsarbeit
Koschnick, Wolfgang J.
-
1996
Persistent link: https://www.econbiz.de/10000920445
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4
Standard-Lexikon für Markt- und Konsumforschung
Koschnick, Wolfgang J.
-
1995
Persistent link: https://www.econbiz.de/10000912158
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5
Focus-Lexikon Werbeplanung, Mediaplanung, Marktforschung, Kommunikationsforschung, Mediaforschung
Koschnick, Wolfgang J.
-
2003
-
3., neu bearb. und erw. Aufl.
Persistent link: https://www.econbiz.de/10001805907
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