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~person:"Haenlein, Michael"
~subject:"Relationship marketing"
~subject:"Viral marketing"
~type_genre:"Article in journal"
~type_genre:"Collection of articles written by one author"
~type_genre:"Handbuch"
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Haenlein, Michael
Harrigan, Paul
15
Law, Chun Hung Roberts
15
Loureiro, Sandra Maria Correia
14
Filieri, Raffaele
12
Agnihotri, Raj
11
Hollebeek, Linda D.
10
Itani, Omar S.
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Flavián Blanco, Carlos
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7
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7
Kamboj, Shampy
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7
Rana, Nripendra P.
7
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7
Soutar, Geoffrey N.
7
Akram, Umair
6
Berger, Jonah
6
Casaló, Luis V.
6
Fernandes, Teresa
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Karjaluoto, Heikki
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Ko, Eunju
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Rahman, Zillur
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6
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Xie, Karen L.
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5
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Business horizons
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1
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
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Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
1
Journal of the Academy of Marketing Science
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1
Competitive spillover elasticities of electronic word of mouth : an application to the soft drink industry
Sanchez, Joaquin
;
Abril Barrie, Carmen
;
Haenlein, Michael
- In:
Journal of the Academy of Marketing Science
48
(
2020
)
2
,
pp. 270-287
Persistent link: https://www.econbiz.de/10012290950
Saved in:
2
Seeding, referral, and recommendation : creating profitable word-of-mouth programs
Haenlein, Michael
;
Libai, Barak
- In:
California management review
59
(
2017
)
2
,
pp. 68-91
Persistent link: https://www.econbiz.de/10011697206
Saved in:
3
How to date your clients in the 21st century : challenges in managing customer relationships in today's world
Haenlein, Michael
- In:
Business horizons
60
(
2017
)
5
,
pp. 577-586
Persistent link: https://www.econbiz.de/10011771647
Saved in:
4
Social interactions in customer churn decisions : the impact of relationship directionality
Haenlein, Michael
- In:
International journal of research in marketing : IJRM ; …
30
(
2013
)
3
,
pp. 236-248
Persistent link: https://www.econbiz.de/10009779989
Saved in:
5
Managing customer relationships in the social media era : introducing the social CRM house
Malthouse, Edward C.
;
Haenlein, Michael
;
Skiera, Bernd
; …
- In:
Journal of interactive marketing : a quarterly …
27
(
2013
)
4
,
pp. 270-280
Persistent link: https://www.econbiz.de/10010242281
Saved in:
6
The Britney Spears universe : social media and viral marketing at its best
Kaplan, Andreas M.
;
Haenlein, Michael
- In:
Business horizons
55
(
2012
)
1
,
pp. 27-31
Persistent link: https://www.econbiz.de/10009500649
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