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~person:"Hahn, Gábor M."
~person:"Holzhauer, Brigitte"
~person:"Mathews, Petra"
~type_genre:"Aufsatz im Buch"
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Hahn, Gábor M.
Holzhauer, Brigitte
Mathews, Petra
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Qualitative Marktforschung in Theorie und Praxis : Grundlagen, Methoden, Anwendungen
3
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ECONIS (ZBW)
3
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Ethnographie : auf den Spuren des täglichen Verhaltens
Mathews, Petra
;
Kaltenbach, Edeltraud
- In:
Qualitative Marktforschung in Theorie und Praxis : …
,
(pp. 147-162)
.
2011
Persistent link: https://www.econbiz.de/10009232642
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2
Das Image der qualitativen Marktforschung : Ergebnisse einer qualitativen Untersuchung
Holzhauer, Brigitte
;
Naderer, Gabriele
- In:
Qualitative Marktforschung in Theorie und Praxis : …
,
(pp. 13-24)
.
2011
Persistent link: https://www.econbiz.de/10009232649
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3
Usability-Forschung : Nutzerfreundlichkeit - eine methodische Herausforderung
Hahn, Gábor M.
- In:
Qualitative Marktforschung in Theorie und Praxis : …
,
(pp. 505-518)
.
2011
Persistent link: https://www.econbiz.de/10009233183
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