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~person:"Haimerl, Elmar"
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Jahrbuch der Absatz- und Verbrauchsforschung
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Yearbook of marketing and consumer research
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ECONIS (ZBW)
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Emotional or rational advertising? : A fatal error in communication and advertising research
Haimerl, Elmar
- In:
Yearbook of marketing and consumer research
6
(
2008
),
pp. 46-71
Persistent link: https://www.econbiz.de/10003812334
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2
Emotionale oder rationale Werbung? : über einen verhängnisvollen Irrtum in Kommunikation und Werbeforschung
Haimerl, Elmar
- In:
Jahrbuch der Absatz- und Verbrauchsforschung
53
(
2007
)
1
,
pp. 4-30
Persistent link: https://www.econbiz.de/10003457823
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