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~person:"Hair, Joseph F."
~person:"Helm, Roland"
~person:"Malhotra, Naresh K."
~person:"Sheth, Jagdish N."
~subject:"B-to-B-Marketing"
~subject:"Market research"
~subject:"Retail trade"
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B-to-B-Marketing
Market research
Retail trade
Marketing
109
Marktforschung
99
Marketing theory
90
Marketingtheorie
87
Marketing management
70
Marketingmanagement
70
Theorie
64
Theory
64
Consumer behaviour
61
Konsumentenverhalten
60
Relationship marketing
55
Beziehungsmarketing
53
International marketing
35
Lieferantenmanagement
31
Supplier relationship management
31
Internationales Marketing
28
Deutschland
25
Germany
25
Business-to-business marketing
17
United States
17
Innovation
16
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16
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15
Markenführung
15
Marketingforschung
15
Conjoint analysis
11
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11
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11
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11
Electronic Commerce
10
Estimation
10
Schätzung
10
Brand image
9
E-commerce
9
Einzelhandel
9
Markenimage
9
Marketing research
9
Naresh K. Malhotra
9
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English
103
German
13
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Hair, Joseph F.
Helm, Roland
Malhotra, Naresh K.
Sheth, Jagdish N.
Kleinaltenkamp, Michael
49
Homburg, Christian
46
Backhaus, Klaus
40
Kumar, V.
36
Herrmann, Andreas
34
Swoboda, Bernhard
33
Hruschka, Harald
31
Pepels, Werner
31
Grewal, Dhruv
29
Schramm-Klein, Hanna
29
Decker, Reinhold
27
Huber, Frank
26
Bauer, Hans H.
25
Albers, Sönke
24
Sarstedt, Marko
24
Svensson, Göran
24
Wildner, Raimund
24
Voeth, Markus
23
Wiedmann, Klaus-Peter
23
Grewal, Rajdeep
22
Hildebrandt, Lutz
22
Yan, Ruiliang
22
Gil Saura, Irene
21
Johnston, Wesley J.
21
Krafft, Manfred
21
Naudé, Peter
21
Ahlert, Dieter
20
Gustafsson, Anders
20
Kamakura, Wagner A.
20
Lindgreen, Adam
20
Wedel, Michel
20
Zentes, Joachim
20
Baumgarth, Carsten
19
Geiger, Ingmar
19
Henneberg, Stephan
19
Kowalkowski, Christian
19
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American Marketing Association
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Legends in marketing
12
Review of marketing research
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SAGE library in marketing
7
Journal of business-to-business marketing
5
McGraw-Hill/Irwin series in marketing
4
Fundamentals of marketing research ; Vol. 1
3
Industrial marketing management : the international journal for industrial and high-tech firms
3
Journal of business research : JBR
3
Journal of the Academy of Marketing Science
3
Regensburger Diskussionsbeiträge zur Wirtschaftswissenschaft
3
Review of Marketing Research Ser.
3
Fundamentals of marketing research ; Vol. 6
2
Jahrbuch der Absatz- und Verbrauchsforschung
2
Jenaer Schriften zur Wirtschaftswissenschaft : Arbeits- und Diskussionspapiere der Wirtschaftswissenschaftlichen Fakultät der Friedrich-Schiller-Universität Jena
2
Journal of marketing education : JME
2
Journal of marketing research : JMR
2
Psychology & marketing
2
Always learning
1
Betriebswirtschaftliche Abhandlungen
1
Die Betriebswirtschaft : DBW
1
Dimensionen öffentlichen Wirtschaftens : Festschrift für Rupert Windisch
1
Emerald insight
1
Fundamentals of marketing research ; Vol. 4
1
Handbook on cross-cultural marketing
1
Handbuch Produktmanagement : Strategieentwicklung - Produktplanung - Organisation - Kontrolle
1
International journal of management and decision making : IJMDM
1
International journal of market research
1
International marketing review
1
Jena research papers in business and economics : working and discussion paper series School of Economics and Business Administration Friedrich Schiller University Jena
1
Journal of economic psychology : research in economic psychology and behavioral economics
1
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
1
Journal of marketing theory and practice
1
Journal of marketing theory and practice : JMTP
1
Journal of retailing and consumer services
1
Journal of strategic marketing
1
Marketing Intelligence & Planning
1
McGraw Hill higher education
1
Operations research proceedings 2002 : selected papers of the International Conference on Operations Research (SOR 2002) ; Klagenfurt, September 2 - 5, 2002 ; with 51 tables
1
Pearson always learning
1
Prentice-Hall international editions
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ECONIS (ZBW)
115
Other ZBW resources
1
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116
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1
Do business customers perceive what salespeople believe? : perceptions of salesperson adoption of innovations
Endres, Herbert
;
Helm, Roland
;
Schmitz, Christian
; …
- In:
The journal of product innovation management : an …
40
(
2023
)
1
,
pp. 120-136
Persistent link: https://www.econbiz.de/10014291979
Saved in:
2
The geopolitics of supply chains : assessing the consequences of the Russo-Ukrainian war for B2B relationships
Sheth, Jagdish N.
;
Uslay, Can
- In:
Journal of business research : JBR
166
(
2023
),
pp. 1-7
Persistent link: https://www.econbiz.de/10014380335
Saved in:
3
Customer relationship
marketing
: theoretical and managerial perspectives
Malhotra, Naresh K.
;
Agarwal, James
-
2021
Persistent link: https://www.econbiz.de/10012817819
Saved in:
4
Progress in partial least squares structural equation modeling use in
marketing
research in the last decade
Sarstedt, Marko
;
Hair, Joseph F.
;
Pick, Mandy
; …
- In:
Psychology & marketing
39
(
2022
)
5
,
pp. 1035-1064
Persistent link: https://www.econbiz.de/10013186912
Saved in:
5
Exploring the role of product development capability for transforming
marketing
intelligence into firm performance
Helm, Roland
;
Krinner, Stephanie
;
Endres, Herbert
- In:
Journal of business-to-business marketing
27
(
2020
)
1
,
pp. 19-40
Persistent link: https://www.econbiz.de/10012196331
Saved in:
6
A tribute to Jagdish N. Sheth
Parvatiyar, Atul
(
ed.
);
Sheth, Jagdish N.
(
honouree
)
-
2021
Persistent link: https://www.econbiz.de/10012549163
Saved in:
7
New areas of research in
marketing
strategy, consumer behavior, and
marketing
analytics : the future is bright
Sheth, Jagdish N.
- In:
Journal of marketing theory and practice : JMTP
29
(
2021
)
1
,
pp. 3-12
Persistent link: https://www.econbiz.de/10012483496
Saved in:
8
Implementierung des
Marketing
-Intelligence Konzepts in B-to-B Unternehmen
Helm, Roland
;
Gritsch, Stephanie
-
2013
Persistent link: https://www.econbiz.de/10009771288
Saved in:
9
Conceptualization and integration of
marketing
intelligence : the case of an industrial manufacturer
Helm, Roland
;
Krinner, Stephanie
;
Schmalfuß, Martin
- In:
Journal of business-to-business marketing
21
(
2014
)
4
,
pp. 237-255
Persistent link: https://www.econbiz.de/10010478073
Saved in:
10
Future directions of cross-cultural
marketing
research
Sheth, Jagdish N.
;
Parvatiyar, Atul
- In:
Handbook on cross-cultural marketing
,
(pp. 249-264)
.
2020
Persistent link: https://www.econbiz.de/10013459553
Saved in:
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