Future directions of cross-cultural marketing research
Jagdish N. Sheth and Atul Parvatiyar
| Year of publication: |
2020
|
|---|---|
| Authors: | Sheth, Jagdish N. ; Parvatiyar, Atul |
| Published in: |
Handbook on cross-cultural marketing. - Northampton : Edward Elgar Publishing, ISBN 978-1-78897-854-5. - 2020, p. 249-264
|
| Subject: | Internationales Marketing | International marketing | Marktforschung | Market research | Zukunft | Future |
Online Resource
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz im Buch ; Book section |
| Language: | English |
| Other identifiers: | 10.4337/9781788978545.00025 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10013459553