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~person:"Hair, Joseph F."
~person:"Solomon, Michael R."
~source:"econis"
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Journal of marketing theory and practice
16
Journal of marketing theory and practice : JMTP
3
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1
"PLS-SEM : indeed a silver bullet" - retrospective observations and recent advances
Sarstedt, Marko
;
Hair, Joseph F.
;
Ringle, Christian M.
- In:
Journal of marketing theory and practice : JMTP
31
(
2023
)
3
,
pp. 261-275
Persistent link: https://www.econbiz.de/10014299418
Saved in:
2
Data, measurement, and causal inferences in machine learning : opportunities and challenges for marketing
Hair, Joseph F.
;
Sarstedt, Marko
- In:
Journal of marketing theory and practice : JMTP
29
(
2021
)
1
,
pp. 65-77
Persistent link: https://www.econbiz.de/10012483505
Saved in:
3
An examination of pro-stakeholder unethical behavior in the sales ethics subculture
Merkle, Adam C.
;
Hair, Joseph F.
;
Ferrell, Odies C.
; …
- In:
Journal of marketing theory and practice : JMTP
28
(
2020
)
4
,
pp. 418-435
Persistent link: https://www.econbiz.de/10012483478
Saved in:
4
Individual psychological ownership : concepts, evidence, and implications for research in marketing
Jussila, Iiro
;
Tarkiainen, Anssi
;
Sarstedt, Marko
; …
- In:
Journal of marketing theory and practice
23
(
2015
)
2
,
pp. 121-139
Persistent link: https://www.econbiz.de/10011300920
Saved in:
5
How digital technologies are enabling consumers and transforming the practice of marketing
Hendrix, Philip E.
- In:
Journal of marketing theory and practice
22
(
2014
)
2
,
pp. 149-150
Persistent link: https://www.econbiz.de/10010357881
Saved in:
6
Increased engagement or reduced exhaustion : which accounts for the effect of job resources on salesperson job outcomes?
Matthews, Lucy M.
;
Zablah, Alex R.
;
Hair, Joseph F.
; …
- In:
Journal of marketing theory and practice
24
(
2016
)
3
,
pp. 249-264
Persistent link: https://www.econbiz.de/10011532818
Saved in:
7
Special issue on psychological ownership : a concept of value to the marketing field
Jussila, Iiro
(
contributor
);
Tarkiainen, Anssi
(
contributor
)
-
2015
Persistent link: https://www.econbiz.de/10011300924
Saved in:
8
Leveraging the virtuous circle of brand and the extended self
Sciarrino, JoAnn
- In:
Journal of marketing theory and practice
22
(
2014
)
2
,
pp. 147-148
Persistent link: https://www.econbiz.de/10010357882
Saved in:
9
Extending the extended self in the digital world
Schultz, Don E.
- In:
Journal of marketing theory and practice
22
(
2014
)
2
,
pp. 143-146
Persistent link: https://www.econbiz.de/10010357884
Saved in:
10
The digital self : boundaries and fusions
Pak, Minsoo
- In:
Journal of marketing theory and practice
22
(
2014
)
2
,
pp. 141
Persistent link: https://www.econbiz.de/10010357886
Saved in:
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