Leveraging the virtuous circle of brand and the extended self
Year of publication: |
2014
|
---|---|
Authors: | Sciarrino, JoAnn |
Other Persons: | Sheth, Jagdish N. (reviewed) ; Solomon, Michael R. (reviewed) |
Published in: |
Journal of marketing theory and practice. - Statesboro, GA : Assoc., ISSN 1069-6679, ZDB-ID 2034622-0. - Vol. 22.2014, 2, p. 147-148
|
Subject: | Markenführung | Brand management | Marketingmanagement | Marketing management | Persönlichkeitspsychologie | Personality psychology |
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