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~person:"Hair Jr., Joseph F"
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Hair Jr., Joseph F
Hair jr., Joseph F.
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Bush, Ronald F.
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Hair Jr, Joseph F.
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A Factor Analytic Study of Black Models in Television Commercials.
Hair Jr., Joseph F
;
Solomon, Paul J
;
Bush, Ronald F
- In:
The Journal of Business
50
(
1977
)
2
,
pp. 208-15
Persistent link: https://www.econbiz.de/10005832788
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2
The Self-Image/Store Image Matching Process: An Empirical Test.
Stern, Bruce L
;
Bush, Ronald F
;
Hair Jr., Joseph F
- In:
The Journal of Business
50
(
1977
)
1
,
pp. 63-69
Persistent link: https://www.econbiz.de/10005728258
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