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~person:"Hajli, Nick"
~person:"Khan, Imran"
~subject:"Brand co-creation"
~subject:"Brand image"
~subject:"Relationship marketing"
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Brand co-creation
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Hajli, Nick
Khan, Imran
Harrigan, Paul
11
Hollebeek, Linda D.
11
Diamantopoulos, Adamantios
10
Kreutzer, Ralf T.
9
Kumar, V.
9
Loureiro, Sandra Maria Correia
9
Belz, Christian
8
Burmann, Christoph
8
Conduit, Jodie
8
Gierl, Heribert
8
Pelsmacker, Patrick de
8
Rahman, Zillur
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Rita, Paulo
8
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8
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8
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7
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7
Johnson, Lester W.
7
Ko, Eunju
7
Ratten, Vanessa
7
Sattler, Henrik
7
Schivinski, Bruno
7
Schumann, Jan Hendrik
7
Thaichon, Park
7
Usman, Osly
7
Vashisht, Devika
7
Völckner, Franziska
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Walter, Nadine
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Bilgihan, Anil
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Oh, Han-Mo
6
Rather, Raouf Ahmad
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Journal of retailing and consumer services
3
Journal of business research : JBR
2
Industrial marketing management : the international journal for industrial and high-tech firms
1
International journal of retail & distribution management
1
Journal of destination marketing & management
1
The international journal of bank marketing : IJBM
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ECONIS (ZBW)
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1
AR app-based brand engagement and outcomes : a moderated mediation approach
Khan, Imran
;
Fatma, Mobin
- In:
Journal of retailing and consumer services
76
(
2024
),
pp. 1-12
Persistent link: https://www.econbiz.de/10014460874
Saved in:
2
Do brands' social media marketing activities matter? : a moderation analysis
Khan, Imran
- In:
Journal of retailing and consumer services
64
(
2022
),
pp. 1-9
Persistent link: https://www.econbiz.de/10013209506
Saved in:
3
Online destination brand experience and authenticity : does individualism-collectivism orientation matter?
Khan, Imran
;
Fatma, Mobin
- In:
Journal of destination marketing & management
20
(
2021
),
pp. 1-10
Persistent link: https://www.econbiz.de/10012588616
Saved in:
4
Brand co-creation through social commerce information sharing : the role of social media
Tajvidi, Mina
;
Richard, Marie-Odile
;
Wang, Yichuan
; …
- In:
Journal of business research : JBR
121
(
2020
),
pp. 476-486
Persistent link: https://www.econbiz.de/10012417369
Saved in:
5
How social presence drives commitment and loyalty with online brand communities? : the role of social commerce trust
Nadeem, Waqar
;
Khani, Amir H.
;
Schultz, Carsten D.
; …
- In:
Journal of retailing and consumer services
55
(
2020
),
pp. 1-10
Persistent link: https://www.econbiz.de/10012269062
Saved in:
6
Branding co-creation with members of online brand communities
Hajli, Nick
;
Mohana Shanmugam
;
Papagiannidis, Savvas
; …
- In:
Journal of business research : JBR
70
(
2017
),
pp. 136-144
Persistent link: https://www.econbiz.de/10011620397
Saved in:
7
The impact of sellers' social influence on the co-creation of innovation with customers and brand awareness in online communities
Wang, Yichuan
;
Hsiao, Shih-Hui
;
Yang, Zhiguo
;
Hajli, Nick
- In:
Industrial marketing management : the international …
54
(
2016
),
pp. 56-70
Persistent link: https://www.econbiz.de/10011478717
Saved in:
8
E-tail brand experience's influence on e-brand trust and e-brand loyalty : the moderating role of gender
Khan, Imran
;
Rahman, Zillur
- In:
International journal of retail & distribution management
44
(
2016
)
6
,
pp. 588-606
Persistent link: https://www.econbiz.de/10011602467
Saved in:
9
The role of customer brand engagement and brand experience in online banking
Khan, Imran
;
Rahman, Zillur
;
Fatma, Mobin
- In:
The international journal of bank marketing : IJBM
34
(
2016
)
7
,
pp. 1025-1041
Persistent link: https://www.econbiz.de/10011618717
Saved in:
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