Online destination brand experience and authenticity : does individualism-collectivism orientation matter?
Imran Khan, Mobin Fatma
| Year of publication: |
2021
|
|---|---|
| Authors: | Khan, Imran ; Fatma, Mobin |
| Published in: |
Journal of destination marketing & management. - Amsterdam : Elsevier, ISSN 2212-571X, ZDB-ID 3073470-8. - Vol. 20.2021, p. 1-10
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| Subject: | Affective commitment | Collectivism | Destination brand authenticity | Individualism | Online destination brand experience | Word-of-mouth | Markenführung | Brand management | Destinationsmanagement | Destination management | Tourismusmarketing | Tourism marketing | Virales Marketing | Viral marketing | Markenimage | Brand image | Glaubwürdigkeit | Credibility | Urlaubsverhalten | Holiday behaviour | Online-Marketing | Internet marketing |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1016/j.jdmm.2021.100597 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012588616