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~person:"Hajli, Nick"
~person:"Ko, Eunju"
~person:"Luoma-aho, Vilma"
~subject:"Brand co-creation"
~subject:"Relationship marketing"
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Brand co-creation
Relationship marketing
Internet marketing
31
Online-Marketing
31
Consumer behaviour
24
Konsumentenverhalten
24
Social Web
24
Social web
24
Brand management
21
Markenführung
21
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14
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Hajli, Nick
Ko, Eunju
Luoma-aho, Vilma
Harrigan, Paul
11
Hollebeek, Linda D.
10
Kreutzer, Ralf T.
9
Belz, Christian
8
Conduit, Jodie
8
Verhoef, Peter C.
8
Kumar, V.
7
Loureiro, Sandra Maria Correia
7
Rahman, Zillur
7
Ratten, Vanessa
7
Schumann, Jan Hendrik
7
Thaichon, Park
7
Ahuja, Vandana
6
Brodie, Roderick J.
6
Karjaluoto, Heikki
6
Rita, Paulo
6
Theobald, Elke
6
Alavi, Shirin
5
Bilgihan, Anil
5
Ivens, Björn Sven
5
Johnson, Lester W.
5
Kumar, Vikas
5
Künzler, Hans-Peter
5
Palmatier, Robert W.
5
Rather, Raouf Ahmad
5
Straker, Karla
5
Weaven, Scott
5
Wrigley, Cara
5
Agnihotri, Raj
4
Bilro, Ricardo Godinho
4
Calder, Bobby J.
4
Carlson, Jamie
4
Casidy, Riza
4
Grewal, Dhruv
4
Grönroos, Christian
4
Gómez-Suárez, Mónica
4
Halligan, Brian
4
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Journal of business research : JBR
5
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
2
Industrial marketing management : the international journal for industrial and high-tech firms
1
Journal of marketing communications
1
Journal of marketing management : JMM ; journal of the Academy of Marketing
1
Journal of retailing and consumer services
1
Journal of service theory and practice : JSTP
1
Technological forecasting & social change : an international journal
1
The handbook of communication engagement
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ECONIS (ZBW)
14
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1
Maturity in leaps and bounds : organisational listening for customer engagement
Erkkila, Taina
;
Luoma-aho, Vilma
- In:
Journal of marketing communications
29
(
2023
)
2
,
pp. 179-190
Persistent link: https://www.econbiz.de/10014232484
Saved in:
2
Digital service innovation, customer engagement, and customer equity in AR marketing
Kim, Kyung Hoon
;
Ko, Eunju
;
Kim, Sang Jin
;
Jiang, Qi
- In:
Journal of global scholars of marketing science : …
31
(
2021
)
3
,
pp. 453-466
Persistent link: https://www.econbiz.de/10012549102
Saved in:
3
Making and breaking relationships on social media : the impacts of brand and influencer betrayals
Reinikainen, Hanna
;
Teck Ming Tan
;
Luoma-aho, Vilma
; …
- In:
Technological forecasting & social change : an …
171
(
2021
),
pp. 1-9
Persistent link: https://www.econbiz.de/10012813484
Saved in:
4
Brand co-creation through social commerce information sharing : the role of social media
Tajvidi, Mina
;
Richard, Marie-Odile
;
Wang, Yichuan
; …
- In:
Journal of business research : JBR
121
(
2020
),
pp. 476-486
Persistent link: https://www.econbiz.de/10012417369
Saved in:
5
How social presence drives commitment and loyalty with online brand communities? : the role of social commerce trust
Nadeem, Waqar
;
Khani, Amir H.
;
Schultz, Carsten D.
; …
- In:
Journal of retailing and consumer services
55
(
2020
),
pp. 1-10
Persistent link: https://www.econbiz.de/10012269062
Saved in:
6
"You really are a great big sister" : parasocial relationships, credibility, and the moderating role of audience comments in influencer marketing
Reinikainen, Hanna
;
Munnukka, Juha
;
Maity, Devdeep
; …
- In:
Journal of marketing management : JMM ; journal of the …
36
(
2020
)
3/4
,
pp. 279-298
Persistent link: https://www.econbiz.de/10012248946
Saved in:
7
SNS users' para-social relationships with celebrities : social media effects on purchase intentions
Kim, Hyojin
;
Ko, Eunju
;
Kim, Juran
- In:
Journal of global scholars of marketing science : …
25
(
2015
)
3
,
pp. 279-294
Persistent link: https://www.econbiz.de/10011407175
Saved in:
8
The role of social capital in shaping consumer engagement within online brand communities
Bowden, Jana
;
Conduit, Jodie
;
Hollebeek, Linda D.
; …
- In:
The handbook of communication engagement
,
(pp. 491-504)
.
2018
Persistent link: https://www.econbiz.de/10011871840
Saved in:
9
Engagement valence duality and spillover effects in online brand communities
Bowden, Jana
;
Conduit, Jodie
;
Hollebeek, Linda D.
; …
- In:
Journal of service theory and practice : JSTP
27
(
2017
)
4
,
pp. 877-897
Persistent link: https://www.econbiz.de/10011730673
Saved in:
10
Branding co-creation with members of online brand communities
Hajli, Nick
;
Mohana Shanmugam
;
Papagiannidis, Savvas
; …
- In:
Journal of business research : JBR
70
(
2017
),
pp. 136-144
Persistent link: https://www.econbiz.de/10011620397
Saved in:
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