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~person:"Hajli, Nick"
~person:"Mathur, Manisha"
~subject:"Brand co-creation"
~subject:"Relationship marketing"
~type_genre:"Article in journal"
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Brand co-creation
Relationship marketing
Internet marketing
11
Online-Marketing
11
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10
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8
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8
Markenführung
8
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brand equity
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Hajli, Nick
Mathur, Manisha
Harrigan, Paul
11
Hollebeek, Linda D.
7
Rahman, Zillur
7
Karjaluoto, Heikki
6
Kumar, V.
6
Loureiro, Sandra Maria Correia
6
Rita, Paulo
6
Ahuja, Vandana
5
Bilgihan, Anil
5
Johnson, Lester W.
5
Ko, Eunju
5
Kumar, Vikas
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Palmatier, Robert W.
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Rather, Raouf Ahmad
5
Schumann, Jan Hendrik
5
Straker, Karla
5
Verhoef, Peter C.
5
Weaven, Scott
5
Wrigley, Cara
5
Agnihotri, Raj
4
Bilro, Ricardo Godinho
4
Carlson, Jamie
4
Casidy, Riza
4
Grewal, Dhruv
4
Ivens, Björn Sven
4
Kannan, P. K.
4
Khan, Imran
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Kim, Juran
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Klaus, Philipp
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Labrecque, Lauren I.
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Nusair, Khaldoon
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Okumus, Fevzi
4
Plangger, Kirk
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Soutar, Geoffrey N.
4
Thaichon, Park
4
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Journal of business research : JBR
2
Industrial marketing management : the international journal for industrial and high-tech firms
1
International journal of consumer studies
1
International journal of electronic marketing and retailing : IJEMR
1
International journal of internet marketing and advertising : IJIMA
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The marketing review
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ECONIS (ZBW)
8
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1
Leveraging consumer personality and social media marketing to improve a brand's social media equity
Mathur, Manisha
;
Lawrence, Danae
;
Chakravarty, Anindita
- In:
International journal of consumer studies
47
(
2023
)
3
,
pp. 1076-1094
Persistent link: https://www.econbiz.de/10014250698
Saved in:
2
Brand co-creation through social commerce information sharing : the role of social media
Tajvidi, Mina
;
Richard, Marie-Odile
;
Wang, Yichuan
; …
- In:
Journal of business research : JBR
121
(
2020
),
pp. 476-486
Persistent link: https://www.econbiz.de/10012417369
Saved in:
3
How social presence drives commitment and loyalty with online brand communities? : the role of social commerce trust
Nadeem, Waqar
;
Khani, Amir H.
;
Schultz, Carsten D.
; …
- In:
Journal of retailing and consumer services
55
(
2020
),
pp. 1-10
Persistent link: https://www.econbiz.de/10012269062
Saved in:
4
Building brand advocacy on social media to improve brand equity
Mathur, Manisha
- In:
International journal of electronic marketing and …
10
(
2019
)
2
,
pp. 150-172
Persistent link: https://www.econbiz.de/10012037002
Saved in:
5
Quantifying the long-term effect of social media
Mathur, Manisha
- In:
International journal of internet marketing and …
12
(
2018
)
1
,
pp. 19-39
Persistent link: https://www.econbiz.de/10011859030
Saved in:
6
Branding co-creation with members of online brand communities
Hajli, Nick
;
Mohana Shanmugam
;
Papagiannidis, Savvas
; …
- In:
Journal of business research : JBR
70
(
2017
),
pp. 136-144
Persistent link: https://www.econbiz.de/10011620397
Saved in:
7
The impact of sellers' social influence on the co-creation of innovation with customers and brand awareness in online communities
Wang, Yichuan
;
Hsiao, Shih-Hui
;
Yang, Zhiguo
;
Hajli, Nick
- In:
Industrial marketing management : the international …
54
(
2016
),
pp. 56-70
Persistent link: https://www.econbiz.de/10011478717
Saved in:
8
Drivers of channel equity : linking strategic marketing decisions to market performance
Mathur, Manisha
- In:
The marketing review
13
(
2013
)
4
,
pp. 393-414
Persistent link: https://www.econbiz.de/10010346373
Saved in:
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