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~person:"Hajli, Nick"
~subject:"Brand co-creation"
~subject:"Information dissemination"
~subject:"Relationship marketing"
~type_genre:"Article in journal"
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Brand co-creation
Information dissemination
Relationship marketing
Internet marketing
6
Online-Marketing
6
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6
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6
Beziehungsmarketing
4
Brand management
4
Markenführung
4
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4
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3
Consumer behaviour
3
Customer integration
3
Konsumentenverhalten
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2
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2
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2
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2
Trust
2
B-to-B-Marketing
1
Brand
1
Brand awareness
1
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1
Branding co-creation
1
Business-to-business marketing
1
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1
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Hajli, Nick
Harrigan, Paul
11
Hollebeek, Linda D.
7
Loureiro, Sandra Maria Correia
7
Rahman, Zillur
7
Bilgihan, Anil
6
Karjaluoto, Heikki
6
Kumar, V.
6
Rita, Paulo
6
Ahuja, Vandana
5
Johnson, Lester W.
5
Ko, Eunju
5
Kumar, Vikas
5
Nusair, Khaldoon
5
Okumus, Fevzi
5
Palmatier, Robert W.
5
Rather, Raouf Ahmad
5
Schumann, Jan Hendrik
5
Straker, Karla
5
Torres, Ivonne M.
5
Verhoef, Peter C.
5
Weaven, Scott
5
Wrigley, Cara
5
Agnihotri, Raj
4
Bhandari, Ravneet Singh
4
Bilro, Ricardo Godinho
4
Carlson, Jamie
4
Casidy, Riza
4
Filieri, Raffaele
4
Grewal, Dhruv
4
Ivens, Björn Sven
4
Kannan, P. K.
4
Khan, Imran
4
Kim, Juran
4
Klaus, Philipp
4
Labrecque, Lauren I.
4
Luoma-aho, Vilma
4
Mathur, Manisha
4
Plangger, Kirk
4
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Journal of business research : JBR
2
Industrial marketing management : the international journal for industrial and high-tech firms
1
Journal of business ethics : JOBE
1
Journal of retailing and consumer services
1
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ECONIS (ZBW)
5
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1
Brand co-creation through social commerce information sharing : the role of social media
Tajvidi, Mina
;
Richard, Marie-Odile
;
Wang, Yichuan
; …
- In:
Journal of business research : JBR
121
(
2020
),
pp. 476-486
Persistent link: https://www.econbiz.de/10012417369
Saved in:
2
How social presence drives commitment and loyalty with online brand communities? : the role of social commerce trust
Nadeem, Waqar
;
Khani, Amir H.
;
Schultz, Carsten D.
; …
- In:
Journal of retailing and consumer services
55
(
2020
),
pp. 1-10
Persistent link: https://www.econbiz.de/10012269062
Saved in:
3
Ethical environment in the online communities by information credibility : a social media perspective
Hajli, Nick
- In:
Journal of business ethics : JOBE
149
(
2018
)
4
,
pp. 799-810
Persistent link: https://www.econbiz.de/10011867287
Saved in:
4
Branding co-creation with members of online brand communities
Hajli, Nick
;
Mohana Shanmugam
;
Papagiannidis, Savvas
; …
- In:
Journal of business research : JBR
70
(
2017
),
pp. 136-144
Persistent link: https://www.econbiz.de/10011620397
Saved in:
5
The impact of sellers' social influence on the co-creation of innovation with customers and brand awareness in online communities
Wang, Yichuan
;
Hsiao, Shih-Hui
;
Yang, Zhiguo
;
Hajli, Nick
- In:
Industrial marketing management : the international …
54
(
2016
),
pp. 56-70
Persistent link: https://www.econbiz.de/10011478717
Saved in:
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