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~person:"Hajli, Nick"
~subject:"Brand co-creation"
~subject:"Relationship marketing"
~subject:"Social web"
~type_genre:"Article in journal"
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Brand co-creation
Relationship marketing
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Internet marketing
6
Online-Marketing
6
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6
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4
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4
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4
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Hajli, Nick
Harrigan, Paul
15
Law, Chun Hung Roberts
14
Rita, Paulo
14
Dwivedi, Yogesh Kumar
13
Filieri, Raffaele
13
Pitt, Leyland F.
13
Loureiro, Sandra Maria Correia
12
Schweidel, David A.
11
Bigné Alcañiz, J. Enrique
10
Kumar, Vikas
10
Rahman, Zillur
10
Hollebeek, Linda D.
9
Karjaluoto, Heikki
9
Ko, Eunju
9
Okumus, Fevzi
9
Vrontis, Demetris
9
Berthon, Pierre R.
8
Bilgihan, Anil
8
Fogel, Joshua
8
Grewal, Dhruv
8
Kumar, V.
8
Michaelidou, Nina
8
Moro, Sérgio
8
Schivinski, Bruno
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Hennig-Thurau, Thorsten
7
Hudders, Liselot
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Kannan, P. K.
7
Kim, Juran
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Palmatier, Robert W.
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Phua, Joe
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Plangger, Kirk
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Quach, Sara
7
Rana, Nripendra P.
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Schumann, Jan Hendrik
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Smith, Katherine Taken
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Soutar, Geoffrey N.
7
Stephen, Andrew T.
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Tan, Yong
7
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Journal of business research : JBR
3
Industrial marketing management : the international journal for industrial and high-tech firms
1
Journal of business ethics : JOBE
1
Journal of retailing and consumer services
1
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ECONIS (ZBW)
6
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1
Brand co-creation through social commerce information sharing : the role of social media
Tajvidi, Mina
;
Richard, Marie-Odile
;
Wang, Yichuan
; …
- In:
Journal of business research : JBR
121
(
2020
),
pp. 476-486
Persistent link: https://www.econbiz.de/10012417369
Saved in:
2
How social presence drives commitment and loyalty with online brand communities? : the role of social commerce trust
Nadeem, Waqar
;
Khani, Amir H.
;
Schultz, Carsten D.
; …
- In:
Journal of retailing and consumer services
55
(
2020
),
pp. 1-10
Persistent link: https://www.econbiz.de/10012269062
Saved in:
3
Ethical environment in the online communities by information credibility : a social media perspective
Hajli, Nick
- In:
Journal of business ethics : JOBE
149
(
2018
)
4
,
pp. 799-810
Persistent link: https://www.econbiz.de/10011867287
Saved in:
4
Branding co-creation with members of online brand communities
Hajli, Nick
;
Mohana Shanmugam
;
Papagiannidis, Savvas
; …
- In:
Journal of business research : JBR
70
(
2017
),
pp. 136-144
Persistent link: https://www.econbiz.de/10011620397
Saved in:
5
A social commerce investigation of the role of trust in a social networking site on purchase intentions
Hajli, Nick
;
Sims, Julian
;
Hossein Zadeh, Arash
; …
- In:
Journal of business research : JBR
71
(
2017
),
pp. 133-141
Persistent link: https://www.econbiz.de/10011622532
Saved in:
6
The impact of sellers' social influence on the co-creation of innovation with customers and brand awareness in online communities
Wang, Yichuan
;
Hsiao, Shih-Hui
;
Yang, Zhiguo
;
Hajli, Nick
- In:
Industrial marketing management : the international …
54
(
2016
),
pp. 56-70
Persistent link: https://www.econbiz.de/10011478717
Saved in:
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