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~person:"Hajli, Nick"
~subject:"Brand management"
~subject:"Online-Marketing"
~subject:"Viral marketing"
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Brand management
Online-Marketing
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Customer integration
11
Kundenintegration
11
Social Web
9
Social web
9
Betriebliche Wertschöpfung
8
Value creation
8
Beziehungsmarketing
7
Relationship marketing
7
Markenführung
6
Value co-creation
4
Consumer behaviour
3
Data protection
3
Datenschutz
3
Internet marketing
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Konsumentenverhalten
3
Social media
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Social support
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Brand
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Brand value co-creation
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Business ethics
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Ethics
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Ethik
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Markenartikel
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Online retailing
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Online-Handel
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Relationship quality
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Share Economy
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Social commerce
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Social relations
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Soziale Beziehungen
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Unternehmensethik
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B-to-B-Marketing
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Brand awareness
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Brand co-creation
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Brand image
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Brand relationship performance
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Hajli, Nick
Hollebeek, Linda D.
9
Füller, Johann
6
Harrigan, Paul
6
Rather, Raouf Ahmad
6
Carlson, Jamie
5
Ind, Nicholas
5
Kaufmann, Hans Rüdiger
5
Loureiro, Sandra Maria Correia
5
Rahman, Zillur
5
Brodie, Roderick J.
4
Conduit, Jodie
4
Cova, Bernard
4
Fantapié Altobelli, Claudia
4
Iglesias, Oriol
4
Islam, Jamid Ul
4
King, Ceridwyn
4
Kumar, V.
4
Malthouse, Edward C.
4
Manarioti, Agapi
4
Rahman, Mohammad M.
4
Roy, Sanjit
4
So, Kevin Kam Fung
4
Verhoef, Peter C.
4
Ahn, Jiseon
3
Arnhold, Ulrike
3
Back, Ki-Joon
3
Calder, Bobby J.
3
France, Cassandra
3
Gligor, David
3
Gupta, Ashish
3
Guzman, Francisco
3
Hammedi, Wafa
3
Han, Heesup
3
Harmeling, Colleen M.
3
Hollebeek, Linda
3
Johnson, Lester W.
3
Kennedy, Eric
3
Ketron, Seth
3
Khan, Imran
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Journal of business research : JBR
2
Industrial marketing management : the international journal for industrial and high-tech firms
1
Journal of business ethics : JBE
1
Journal of electronic commerce research : JECR
1
Technological forecasting & social change : an international journal
1
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ECONIS (ZBW)
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How do experiences enhance brand relationship performance and value co-creation in social commerce? : the role of consumer engagement and self brand-connection
Nadeem, Waqar
;
Teck Ming Tan
;
Tajvidi, Mina
;
Hajli, Nick
- In:
Technological forecasting & social change : an …
171
(
2021
),
pp. 1-15
Persistent link: https://www.econbiz.de/10012807201
Saved in:
2
Brand value co-creation in the social commerce era : empirical evidence from Iran
Rezaei, Saeid
;
Hajli, Nick
;
Ghadamosi, Ayantunji
; …
- In:
Journal of electronic commerce research : JECR
22
(
2021
)
1
,
pp. 46-58
Persistent link: https://www.econbiz.de/10012519225
Saved in:
3
Towards an ethical and trustworthy social commerce community for brand value co-creation : a trust-commitment perspective
Wang, Xuequn
;
Tajvidi, Mina
;
Lin, Xiaolin
;
Hajli, Nick
- In:
Journal of business ethics : JBE
167
(
2020
)
1
,
pp. 137-152
Persistent link: https://www.econbiz.de/10012316432
Saved in:
4
Brand co-creation through social commerce information sharing : the role of social media
Tajvidi, Mina
;
Richard, Marie-Odile
;
Wang, Yichuan
; …
- In:
Journal of business research : JBR
121
(
2020
),
pp. 476-486
Persistent link: https://www.econbiz.de/10012417369
Saved in:
5
Branding co-creation with members of online brand communities
Hajli, Nick
;
Mohana Shanmugam
;
Papagiannidis, Savvas
; …
- In:
Journal of business research : JBR
70
(
2017
),
pp. 136-144
Persistent link: https://www.econbiz.de/10011620397
Saved in:
6
The impact of sellers' social influence on the co-creation of innovation with customers and brand awareness in online communities
Wang, Yichuan
;
Hsiao, Shih-Hui
;
Yang, Zhiguo
;
Hajli, Nick
- In:
Industrial marketing management : the international …
54
(
2016
),
pp. 56-70
Persistent link: https://www.econbiz.de/10011478717
Saved in:
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