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~person:"Hajli, Nick"
~subject:"Social web"
~type_genre:"Aufsatz in Zeitschrift"
~type_genre:"Non-commercial literature"
~type_genre:"Working Paper"
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Search: subject:"branding"
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Social web
Brand management
7
Markenführung
7
Social Web
7
Customer integration
6
Kundenintegration
6
Beziehungsmarketing
5
Relationship marketing
5
Internet marketing
4
Online-Marketing
4
Social media
4
Betriebliche Wertschöpfung
3
Consumer behaviour
3
Konsumentenverhalten
3
Value creation
3
Brand
2
Brand value co-creation
2
Commitment
2
Confidence
2
Data protection
2
Datenschutz
2
Loyalty
2
Markenartikel
2
Online retailing
2
Online-Handel
2
Social commerce
2
Vertrauen
2
B-to-B-Marketing
1
Brand awareness
1
Brand co-creation
1
Brand image
1
Brand relationship performance
1
Branding co-creation
1
Business ethics
1
Business-to-business marketing
1
Co-innovation
1
Collaborative norms
1
Consumer engagement
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Hajli, Nick
Loureiro, Sandra Maria Correia
12
Rita, Paulo
9
Kunkel, Thilo
8
Veloutsou, Cleopatra
8
Cova, Bernard
7
Hollebeek, Linda D.
7
Filieri, Raffaele
6
Füller, Johann
6
Haverila, Kai
6
McLaughlin, Caitlin
6
Bang, Nguyen
5
Bilro, Ricardo Godinho
5
Dessart, Laurence
5
Harrigan, Paul
5
Ko, Eunju
5
Kumar, Jitender
5
Kumar, Vikas
5
Mathur, Manisha
5
Melewar, T. C.
5
Rahman, Zillur
5
Rather, Raouf Ahmad
5
Rowley, Jennifer
5
Schivinski, Bruno
5
Bernritter, Stefan F.
4
Bredikhina, Nataliya
4
Carlson, Jamie
4
Chan-Olmsted, Sylvia M.
4
Chen, Huan
4
Cheung, Man Lai
4
Dens, Nathalie
4
Dwivedi, Yogesh Kumar
4
Fernandes, Teresa
4
Gensler, Sonja
4
Guzman, Francisco
4
Haverila, Matti
4
Ibrahim, Blend
4
Johnen, Marius
4
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Journal of business research : JBR
2
Industrial marketing management : the international journal for industrial and high-tech firms
1
Journal of business ethics : JBE
1
Journal of electronic commerce research : JECR
1
Journal of retailing and consumer services
1
Technological forecasting & social change : an international journal
1
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ECONIS (ZBW)
7
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1
Brand value co-creation in the social commerce era : empirical evidence from Iran
Rezaei, Saeid
;
Hajli, Nick
;
Ghadamosi, Ayantunji
; …
- In:
Journal of electronic commerce research : JECR
22
(
2021
)
1
,
pp. 46-58
Persistent link: https://www.econbiz.de/10012519225
Saved in:
2
How do experiences enhance brand relationship performance and value co-creation in social commerce? : the role of consumer engagement and self brand-connection
Nadeem, Waqar
;
Teck Ming Tan
;
Tajvidi, Mina
;
Hajli, Nick
- In:
Technological forecasting & social change : an …
171
(
2021
),
pp. 1-15
Persistent link: https://www.econbiz.de/10012807201
Saved in:
3
Brand co-creation through social commerce information sharing : the role of social media
Tajvidi, Mina
;
Richard, Marie-Odile
;
Wang, Yichuan
; …
- In:
Journal of business research : JBR
121
(
2020
),
pp. 476-486
Persistent link: https://www.econbiz.de/10012417369
Saved in:
4
How social presence drives commitment and loyalty with online brand communities? : the role of social commerce trust
Nadeem, Waqar
;
Khani, Amir H.
;
Schultz, Carsten D.
; …
- In:
Journal of retailing and consumer services
55
(
2020
),
pp. 1-10
Persistent link: https://www.econbiz.de/10012269062
Saved in:
5
Towards an ethical and trustworthy social commerce community for brand value co-creation : a trust-commitment perspective
Wang, Xuequn
;
Tajvidi, Mina
;
Lin, Xiaolin
;
Hajli, Nick
- In:
Journal of business ethics : JBE
167
(
2020
)
1
,
pp. 137-152
Persistent link: https://www.econbiz.de/10012316432
Saved in:
6
Branding
co-creation with members of online brand communities
Hajli, Nick
;
Mohana Shanmugam
;
Papagiannidis, Savvas
; …
- In:
Journal of business research : JBR
70
(
2017
),
pp. 136-144
Persistent link: https://www.econbiz.de/10011620397
Saved in:
7
The impact of sellers' social influence on the co-creation of innovation with customers and brand awareness in online communities
Wang, Yichuan
;
Hsiao, Shih-Hui
;
Yang, Zhiguo
;
Hajli, Nick
- In:
Industrial marketing management : the international …
54
(
2016
),
pp. 56-70
Persistent link: https://www.econbiz.de/10011478717
Saved in:
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