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~person:"Halbheer, Daniel"
~person:"Lehmann, Donald R."
~person:"Stefan, Buehler"
~subject:"Konsumentenverhalten"
~type_genre:"Aufsatz in Zeitschrift"
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Konsumentenverhalten
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Product quality
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Brand image
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Aufsatz in Zeitschrift
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Halbheer, Daniel
Lehmann, Donald R.
Stefan, Buehler
Bühler, Stefan
3
Höffler, Felix
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Wohlschlegel, Ansgar
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Journal of institutional and theoretical economics : JITE
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ECONIS (ZBW)
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Selling when brand image matters
Bühler, Stefan
;
Halbheer, Daniel
- In:
Journal of institutional and theoretical economics : JITE
167
(
2011
)
1
,
pp. 102-118
Persistent link: https://www.econbiz.de/10009305552
Saved in:
2
Quality choice when brand image matters : comment
Wohlschlegel, Ansgar
- In:
Journal of institutional and theoretical economics : JITE
167
(
2011
)
1
,
pp. 122-125
Persistent link: https://www.econbiz.de/10009306460
Saved in:
3
Selling when brand image matters : comment
Höffler, Felix
- In:
Journal of institutional and theoretical economics : JITE
167
(
2011
)
1
,
pp. 119-121
Persistent link: https://www.econbiz.de/10009306461
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