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~person:"Halfmann, Marion"
~person:"Hough, Michelle"
~person:"Till, Brian"
~subject:"Consumer behaviour"
~subject:"visual saliency"
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Consumer behaviour
visual saliency
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Hough, Michelle
Till, Brian
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International journal of advertising : the quarterly review of marketing communications
1
International journal of internet marketing and advertising : IJIMA
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ECONIS (ZBW)
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Investigating consumer behavioural intention to utilise digital signage
Hough, Michelle
;
Bae, Young Han
;
Jun, Jong Woo
- In:
International journal of internet marketing and …
10
(
2016
)
4
,
pp. 255-269
Persistent link: https://www.econbiz.de/10011688469
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2
Creativity, attention and the memory for brands : an outdoor advertising field study
Wilson, Rick T.
;
Baack, Daniel W.
;
Till, Brian
- In:
International journal of advertising : the quarterly …
34
(
2015
)
2
,
pp. 232-261
Persistent link: https://www.econbiz.de/10011342937
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