Creativity, attention and the memory for brands : an outdoor advertising field study
Rick T. Wilson, Daniel W. Baack and Brian D. Till
| Year of publication: |
2015
|
|---|---|
| Authors: | Wilson, Rick T. ; Baack, Daniel W. ; Till, Brian |
| Published in: |
International journal of advertising : the quarterly review of marketing communications. - Abingdon : Routledge, Taylor & Francis Group, ISSN 0261-9903, ZDB-ID 83205-4. - Vol. 34.2015, 2, p. 232-261
|
| Subject: | creativity | out-of-home advertising | billboards | attention | visual saliency | recognition | Wahrnehmung | Perception | Kreativität | Creativity | Werbewirkung | Advertising effects | Kognition | Cognition | Konsumentenverhalten | Consumer behaviour | Werbung | Advertising | Markenführung | Brand management | Außenwerbung | Outdoor advertising |
| Extent: | Ill., graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011342937