Han, Heesup; Moon, Hyoungeun; Hyun, Sunghyup Sean - In: International Journal of Contemporary Hospitality Management 32 (2019) 4, pp. 1581-1603
Purpose: This paper aims to uncover the determining factors of customers’ pro-environmental intention for green hospitality products (green hotels and green restaurants) and explore the comparative importance among the factors. This study also investigated the difference in forming...