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~person:"Handa, Meenakshi"
~person:"Sharma, Rajesh"
~subject:"Markenimage"
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Markenimage
Consumer behaviour
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Konsumentenverhalten
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India
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Indien
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Jugendliche
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Youth
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Beziehungsmarketing
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Dienstleistungsqualität
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Electronic Commerce
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Luxusgüter
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Bekleidungsindustrie
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Brand image
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Clothing
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Clothing industry
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Consumption
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Corporate reputation
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Customer inertia
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Firmenimage
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Indian youth
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Handa, Meenakshi
Sharma, Rajesh
Khare, Arpita
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Bhardwaj, Preshth
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Das, Gopal
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Kautish, Pradeep
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Khare, Anshuman
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International journal of Indian culture and business management
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Need for uniqueness and consumption behaviour for luxury brands amongst Indian youth
Handa, Meenakshi
;
Khare, Arpita
- In:
International journal of Indian culture and business …
3
(
2010
)
5
,
pp. 489-502
Persistent link: https://www.econbiz.de/10008746891
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