Need for uniqueness and consumption behaviour for luxury brands amongst Indian youth
Year of publication: |
2010
|
---|---|
Authors: | Handa, Meenakshi ; Khare, Arpita |
Published in: |
International journal of Indian culture and business management. - Genève : Inderscience Enterprises, ISSN 1753-0806, ZDB-ID 2422766-3. - Vol. 3.2010, 5, p. 489-502
|
Subject: | Konsumentenverhalten | Consumer behaviour | Indien | India | Luxusgüter | Luxury goods | Jugendliche | Youth | Markenimage | Brand image |
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