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~person:"Hanley, Michael"
~subject:"Konsumentenverhalten"
~type_genre:"Book section"
~type_genre:"Case study"
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Trust and new technologies : marketing and management on the Internet and mobile media
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The mediating effects of privacy and preference management on trust and consumer participation in a mobile marketing initiative : a proposed conceptual model
Becker, Michael
;
Hanley, Michael
- In:
Trust and new technologies : marketing and management …
,
(pp. 127-145)
.
2008
Persistent link: https://www.econbiz.de/10003770893
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