The mediating effects of privacy and preference management on trust and consumer participation in a mobile marketing initiative : a proposed conceptual model
Year of publication: |
2008
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Authors: | Becker, Michael ; Hanley, Michael |
Published in: |
Trust and new technologies : marketing and management on the Internet and mobile media. - Cheltenham [u.a.] : Edward Elgar, ISBN 1-84720-568-2. - 2008, p. 127-145
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Subject: | Datenschutz | Data protection | Konsumentenverhalten | Consumer behaviour | Direktmarketing | Direct marketing | Mobilkommunikation | Mobile communications |
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