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~person:"Hansen, Ursula"
~subject:"Beziehungsmarketing"
~subject:"Verhalten in Organisationen"
~type_genre:"Book section"
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Hansen, Ursula
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Grundlagen des CRM : Strategie, Geschäftsprozesse und IT-Unterstützung
1
Innovatives Marketing : Entscheidungsfelder - Management - Instrumente ; Hermann Diller zum 60. Geburtstag
1
Relationship marketing : gaining competitive advantage through customer satisfaction and customer retention
1
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ECONIS (ZBW)
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Beziehungslos im Dschungel des Beziehungsmarketing oder: Grenzen des Beziehungsmarketing aus Verbraucherperspektive
Hansen, Ursula
- In:
Grundlagen des CRM : Strategie, Geschäftsprozesse und …
,
(pp. 293-315)
.
2011
Persistent link: https://www.econbiz.de/10008857598
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2
Reaktanz als Stolperstein des Beziehungsmarketing
Wendlandt, Mark
;
Hansen, Ursula
- In:
Innovatives Marketing : Entscheidungsfelder - …
,
(pp. 133-153)
.
2005
Persistent link: https://www.econbiz.de/10003251273
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3
Lost in relationship-marketing space: the limitations of relationship marketing from the perspective of the consumer
Hansen, Ursula
- In:
Relationship marketing : gaining competitive advantage …
,
(pp. 415-435)
.
2000
Persistent link: https://www.econbiz.de/10001457561
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