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~person:"Harkonen, Janne"
~person:"Huber, Frank"
~person:"Koppelmann, Udo"
~person:"Pepels, Werner"
~subject:"Brand management"
~subject:"Product design"
~subject:"Produktmanagement"
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Brand management
Product design
Produktmanagement
Product management
52
Theorie
18
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12
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12
Markenführung
12
Business process management
8
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8
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Portfolio selection
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Portfolio-Management
7
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Produktlebenszyklus
7
Relationship marketing
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product portfolio management
7
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5
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36
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Harkonen, Janne
Huber, Frank
Koppelmann, Udo
Pepels, Werner
Herrmann, Andreas
24
Melitz, Marc J.
15
Bernard, Andrew B.
14
Mayer, Thierry
12
Gaubinger, Kurt
10
Haapasalo, Harri
9
Ottaviano, Gianmarco I. P.
8
Schott, Peter K.
8
Wildemann, Horst
8
Albers, Sönke
7
Aumayr, Klaus J.
7
Cooper, Robert G.
7
Gierl, Heribert
7
Homburg, Christian
7
Tolonen, Arto
7
Werani, Thomas
7
Immonen, Anselmi
6
Kumar, Vineet
6
Okubo, Toshihiro
6
Rabl, Michael
6
Redding, Stephen
6
Rubik, Frieder
6
Bauer, Hans H.
5
Eckel, Carsten
5
Eppinger, Steven D.
5
Görg, Holger
5
Haines, Steven
5
Kahn, Kenneth B.
5
Kairies, Peter
5
Keller, Kevin Lane
5
Kneller, Richard
5
Sääksvuori, Antti
5
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4
Corsten, Hans
4
Derdenger, Timothy
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Foscht, Thomas
4
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International journal of product lifecycle management : IJPLM
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Customer retention in the automotive industry : quality, satisfaction and loyalty
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IEEE transactions on engineering management : EM
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Managing global transitions : international research journal
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Marketing-Management und Unternehmensführung : Festschrift für Professor Dr. Richard Köhler zum 65. Geburtstag
1
Organisation in Marketing und Vertrieb
1
Reihe: Marketing : MAR
1
Schriftenreihe des Instituts für Marktorientierte Unternehmensführung (IMU), Univ. Mannheim
1
Schriftenreihe des Instituts für Marktorientierte Unternehmensführung (IMU), Universität Mannheim
1
Springer eBook Collection / Business and Economics
1
Wissenschaftliche Arbeitspapiere / F / Center of Market-Oriented Product and Production Management
1
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1
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ECONIS (ZBW)
52
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1
Decentralised or centralised management of data and products : influence on revenue-generating processes
Wings, Sujit
;
Harkonen, Janne
- In:
International journal of management and decision making …
22
(
2023
)
1
,
pp. 74-105
Persistent link: https://www.econbiz.de/10014316213
Saved in:
2
Product portfolio management strategic targets and kpis over life-cycle : a case study in telecommunications business
Mustonen, Erno
;
Seppänen, Jonne
;
Tolonen, Arto
; …
- In:
Managing global transitions : international research journal
18
(
2020
)
1
,
pp. 5-23
Persistent link: https://www.econbiz.de/10012612977
Saved in:
3
Digitalisation of a company decision-making system : a concept for data-driven and fact-based product portfolio management
Hannila, Hannu
;
Kuula, Seppo
;
Harkonen, Janne
; …
- In:
Journal of decision systems
31
(
2022
)
3
,
pp. 258-279
Persistent link: https://www.econbiz.de/10013177857
Saved in:
4
Commercial and technical productization for fact-based product portfolio management over lifecycle
Lahtinen, Niko
;
Mustonen, Erno
;
Harkonen, Janne
- In:
IEEE transactions on engineering management : EM
68
(
2021
)
6
,
pp. 1826-1838
Persistent link: https://www.econbiz.de/10013187984
Saved in:
5
Product-level profitability analysis and decision-making : opportunities of IT application-based approach
Koskinen, Joni
;
Mustonen, Erno
;
Harkonen, Janne
; …
- In:
International journal of product lifecycle management : …
12
(
2020
)
3
,
pp. 210-225
Persistent link: https://www.econbiz.de/10012512234
Saved in:
6
Defining one product data for a product
Silvola, Risto
;
Tolonen, Arto
;
Harkonen, Janne
; …
- In:
International journal of business information systems : …
30
(
2019
)
4
,
pp. 489-520
Persistent link: https://www.econbiz.de/10012059450
Saved in:
7
Product and supply chain related data, processes and information systems for product portfolio management
Hannila, Hannu
;
Tolonen, Arto
;
Harkonen, Janne
; …
- In:
International journal of product lifecycle management : …
12
(
2019
)
1
,
pp. 1-19
Persistent link: https://www.econbiz.de/10012254635
Saved in:
8
Einführung in die Produktpolitik im Marketing
Pepels, Werner
-
2019
Persistent link: https://www.econbiz.de/10012058606
Saved in:
9
Modelling of construction products and services for effective productisation
Harkonen, Janne
;
Tolonen, Arto
;
Haapasalo, Harri
- In:
Management
13
(
2018
)
4
,
pp. 335-353
Persistent link: https://www.econbiz.de/10012133940
Saved in:
10
Strategic alignment of product portfolio and supplier management
Verrollot, Jordan
;
Tolonen, Arto
;
Harkonen, Janne
; …
- In:
International journal of management & enterprise …
16
(
2017
)
4
,
pp. 337-364
Persistent link: https://www.econbiz.de/10011859099
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