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~person:"Harrigan, Paul"
~subject:"Beziehungsmarketing"
~subject:"Internet of things"
~subject:"Social Web"
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Beziehungsmarketing
Internet of things
Social Web
Brand management
6
Customer integration
6
Kundenintegration
6
Markenführung
6
Consumer behaviour
5
Konsumentenverhalten
5
Relationship marketing
5
Social web
5
Internet marketing
3
Online-Marketing
3
Social media
3
Brand image
2
Customer engagement
2
Markenimage
2
co-creation
2
Brand loyalty
1
Brand page
1
Brand usage intent
1
Collective psychological ownership
1
Consumer engagement
1
Consumer involvement
1
Customer brand engagement
1
Customer citizenship behaviour
1
Customer engagement marketing
1
Customer engagement scale
1
Customer relationship management (CRM)
1
Higher education institution
1
Hochschule
1
Identity co-creation
1
Internet der Dinge
1
Markentreue
1
Online service brand communities
1
PLSpredict
1
Perceived community support
1
Self-brand connection
1
Smart services
1
Social capital
1
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English
6
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Harrigan, Paul
Loureiro, Sandra Maria Correia
25
Veloutsou, Cleopatra
17
Hollebeek, Linda D.
16
Khan, Imran
15
Burmann, Christoph
14
Kunkel, Thilo
14
Fetscherin, Marc
13
Rather, Raouf Ahmad
13
Kumar, Vikas
12
Rahman, Zillur
12
Fournier, Susan
11
Guzman, Francisco
11
Han, Heesup
11
Huber, Frank
11
Japutra, Arnold
11
King, Ceridwyn
11
Martínez-López, Francisco J.
11
Sarkar, Abhigyan
11
Šerić, Maja
11
Bang, Nguyen
10
Cova, Bernard
10
Gázquez-Abad, Juan Carlos
10
Ko, Eunju
10
Vrontis, Demetris
10
Ahn, Jiseon
9
Augusto, Mário Gomes
9
Gil Saura, Irene
9
Rita, Paulo
9
Rubio Benito, Natalia
9
Sarkar, Juhi Gahlot
9
Back, Ki-Joon
8
Bruhn, Manfred
8
Chen, Qimei
8
Fatma, Mobin
8
Hajli, Nick
8
Karjaluoto, Heikki
8
Kaufmann, Hans Rüdiger
8
MacInnis, Deborah J.
8
Melewar, T. C.
8
Theobald, Elke
8
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Journal of business research : JBR
2
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
1
Journal of marketing management : JMM ; journal of the Academy of Marketing
1
The journal of services marketing
1
Tourism management : research, policies, practice
1
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ECONIS (ZBW)
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1
Customer engagement in online service brand communities
Chi, Ming
;
Harrigan, Paul
;
Xu, Yongshun
- In:
The journal of services marketing
36
(
2022
)
2
,
pp. 201-216
Persistent link: https://www.econbiz.de/10013407472
Saved in:
2
Enhancing member-institution relationships through social media : The role of other-user engagement behavior and similarity perceptions
Fujita, Momoko
;
Harrigan, Paul
;
Soutar, Geoffrey N.
; …
- In:
Journal of business research : JBR
121
(
2020
),
pp. 642-654
Persistent link: https://www.econbiz.de/10012417384
Saved in:
3
The rise of smart consumers : role of smart servicescape and smart consumer experience co-creation
Roy, Sanjit
;
Singh, Gaganpreet
;
Hope, Megan
;
Bang, Nguyen
; …
- In:
Journal of marketing management : JMM ; journal of the …
35
(
2019
)
15/16
,
pp. 1480-1513
Persistent link: https://www.econbiz.de/10012178642
Saved in:
4
Customer engagement and the relationship between involvement, engagement, self-brand connection and brand usage intent
Harrigan, Paul
;
Evers, Uwana
;
Miles, Morgan P.
;
Daly, Tim
- In:
Journal of business research : JBR
88
(
2018
),
pp. 388-396
Persistent link: https://www.econbiz.de/10011869845
Saved in:
5
Customer engagement with tourism social media brands
Harrigan, Paul
;
Evers, Uwana
;
Miles, Morgan P.
;
Daly, …
- In:
Tourism management : research, policies, practice
59
(
2017
),
pp. 597-609
Persistent link: https://www.econbiz.de/10011643277
Saved in:
6
A netnography of a university's social media brand community : exploring collaborative co-creation tactics
Fujita, Momoko
;
Harrigan, Paul
;
Soutar, Geoffrey N.
- In:
Journal of global scholars of marketing science : …
27
(
2017
)
2
,
pp. 148-164
Persistent link: https://www.econbiz.de/10011710594
Saved in:
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