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~person:"Harwood, Tracy"
~type_genre:"Case study"
~type_genre:"Handbuch"
~type_genre:"Sammlung"
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Journal of consumer behaviour : an international research review
1
Multi-channel marketing, branding and retail design : new challenges and opportunities
1
The business of gamification : a critical analysis
1
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Consumer responses to virtual- and real-world retail environment convergence : implications for design-based interventions
Harwood, Tracy
;
Jones, Martin
- In:
Multi-channel marketing, branding and retail design : …
,
(pp. 219-246)
.
2016
Persistent link: https://www.econbiz.de/10011582619
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2
Samsung nation : a gamified experience
Harwood, Tracy
;
Garry, Tony
- In:
The business of gamification : a critical analysis
,
(pp. 122-143)
.
2016
Persistent link: https://www.econbiz.de/10011563157
Saved in:
3
Co-creation and ambiguois ownership within virtual communities : the case of the Machinima community
Harwood, Tracy
;
Garry, Tony
- In:
Journal of consumer behaviour : an international …
13
(
2014
)
2
,
pp. 148-156
Persistent link: https://www.econbiz.de/10010348799
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