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~person:"Hasliza Hassan"
~subject:"Consumer behaviour"
~subject:"brand personality"
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Consumer behaviour
brand personality
Hypermarket
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Malaysia
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SB-Warenhaus
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Betriebliche Wertschöpfung
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Branchenentwicklung
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Brand image
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brand value
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experience
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hypermarket
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Hasliza Hassan
Radas, Sonja
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International journal of services and operations management
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ECONIS (ZBW)
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Examining the service value chain of hypermarket retail brand value in Malaysia
Hasliza Hassan
;
Muhammad Sabbir Rahman
;
Abu Bakar Sade
- In:
International journal of services and operations management
34
(
2019
)
3
,
pp. 405-420
Persistent link: https://www.econbiz.de/10012159145
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