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~person:"Hassenzahl, Marc"
~person:"Pelsmacker, Patrick de"
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Search: subject_exact:"Interactive media"
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Interactive media
7
Interaktive Medien
7
Fernsehwerbung
4
Television advertising
4
Advertising effects
3
Werbewirkung
3
Belgien
2
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Product design
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1
Digital broadcast
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Hassenzahl, Marc
Pelsmacker, Patrick de
Bauer, Hans H.
7
Clement, Michel
6
Cauberghe, Verolien
5
Lehner, Franz
5
Silberer, Günter
5
Beckert, Bernd
4
Dänzler, Stefanie
4
Gandal, Neil
4
Heun, Thomas
4
Michelis, Daniel
4
Bellman, Steven
3
Chiagouris, Larry
3
Diefenbach, Sarah
3
Friedrichsen, Mike
3
Kochhan, Christoph
3
Molleman, Lucas
3
Moutchnik, Alexander
3
Mäder, Ralf
3
Neumann, Marcus M.
3
Noort, Guda van
3
Pavlou, Paul A.
3
Pereira, Francis
3
Rodgers, Shelly
3
Sharma, Ravi S.
3
Tan, Margaret
3
Thorson, Esther
3
Voorveld, Hilde
3
Albers, Sönke
2
Anda, Béla
2
Arechar, Antonio
2
Beyer, Gilbert
2
Blunden-Willms, Margot
2
Breugelmans, Els
2
Brooten, Lisa
2
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Chapkovski, Philipp
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Coffey, Amy Jo
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A research agenda for economic psychology
1
Die Wirtschaftspsychologie
1
International journal of advertising : the quarterly review of marketing communications
1
Journal of advertising research
1
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
1
Working paper series / Universiteit Gent, Faculteit Economie en Bedrijfskunde
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i-com : journal of interactive media
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ECONIS (ZBW)
7
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1
Psychology in product design
Diefenbach, Sarah
;
Hassenzahl, Marc
- In:
A research agenda for economic psychology
,
(pp. 71-86)
.
2019
Persistent link: https://www.econbiz.de/10012101797
Saved in:
2
Psychologie in der nutzerzentrierten Produktgestaltung : Mensch-Technik-Interaktion-Erlebnis
Diefenbach, Sarah
;
Hassenzahl, Marc
-
2017
Persistent link: https://www.econbiz.de/10011531023
Saved in:
3
Context effects of TV programme-induced interactivity and telepresence on advertising responses
Cauberghe, Verolien
;
Geuens, Maggie
;
Pelsmacker, Patrick de
- In:
International journal of advertising : the quarterly …
30
(
2011
)
4
,
pp. 641-663
Persistent link: https://www.econbiz.de/10009349595
Saved in:
4
The effectiveness of telescopic ads delivered via interactive digital television : the impact of the amount of information and the level of interactivity on brand responses
Cauberghe, Verolien
;
Pelsmacker, Patrick de
- In:
Journal of interactive marketing : a quarterly …
24
(
2010
)
4
,
pp. 297-308
Persistent link: https://www.econbiz.de/10008760277
Saved in:
5
Context effects of TV programme-induced interactivity and telepresence on advertising responses
Cauberghe, Verolien
;
Geuens, Maggie
;
Pelsmacker, Patrick de
-
2010
Persistent link: https://www.econbiz.de/10008821769
Saved in:
6
The advertising impact of an interactive TV program on the recall of an embedded commercial
Cauberghe, Verolien
;
Pelsmacker, Patrick de
- In:
Journal of advertising research
48
(
2008
)
3
,
pp. 352-362
Persistent link: https://www.econbiz.de/10003768832
Saved in:
7
Neues aus der Usability-Branche : Arbeitssituation und Gehälter 2007
Hassenzahl, Marc
;
Diefenbach, Sarah
- In:
i-com : journal of interactive media
6
(
2007
)
2
,
pp. 44-47
Persistent link: https://www.econbiz.de/10003529054
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