The effectiveness of telescopic ads delivered via interactive digital television : the impact of the amount of information and the level of interactivity on brand responses
Verolien Cauberghe & Patrick De Pelsmacker
| Year of publication: |
2010
|
|---|---|
| Authors: | Cauberghe, Verolien ; Pelsmacker, Patrick de |
| Published in: |
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation. - Thousand Oaks, CA : SAGE Publishing, ISSN 1094-9968, ZDB-ID 1424950-9. - Vol. 24.2010, 4, p. 297-308
|
| Subject: | Interaktive Medien | Interactive media | Digitaler Rundfunk | Digital broadcast | Fernsehwerbung | Television advertising | Werbewirkung | Advertising effects | Belgien | Belgium |
| Extent: | Ill., graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10008760277