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~person:"Hastak, Manoj"
~source:"econis"
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Hastak, Manoj
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Journal of business research : JBR
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Segmentation approaches in data-mining: a comparison of RFM, CHAID, and logistic regression
McCarty, John A.
;
Hastak, Manoj
- In:
Journal of business research : JBR
60
(
2007
)
6
,
pp. 656-662
Persistent link: https://www.econbiz.de/10003487052
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