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~person:"Hatch, Mary Jo"
~person:"O'Connell, John F."
~subject:"Kultur"
~subject:"USA"
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Geisteswissenschaft
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The evolution of brands : from signals of quality to storehouses of trust
1
The journal of brand management : an international journal
1
The journal of business : B
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ECONIS (ZBW)
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The hermeneutics of branding
Hatch, Mary Jo
;
Rubin, James
-
2009
Persistent link: https://www.econbiz.de/10003784632
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2
The hermeneutics of branding
Hatch, Mary Jo
;
Rubin, James
- In:
The journal of brand management : an international journal
14
(
2006/07
)
1/2
,
pp. 40-59
Persistent link: https://www.econbiz.de/10003458906
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3
The economics of private liberal arts colleges
O'Connell, John F.
;
Perkins, George M.
- In:
The journal of business : B
76
(
2003
)
3
,
pp. 499-514
Persistent link: https://www.econbiz.de/10001826407
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