//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~person:"Hatch, Mary Jo"
~source:"econis"
~subject:"History of economic thought"
~subject:"Kultur"
~subject:"Kunst"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject:"Geisteswissenschaft"
Narrow search
Delete all filters
| 5 applied filters
Year of publication
From:
To:
Subject
All
History of economic thought
Kultur
Kunst
Brand
2
Culture
2
Geisteswissenschaft
2
Humanities
2
Markenartikel
2
USA
1
United States
1
more ...
less ...
Type of publication
All
Article
2
Type of publication (narrower categories)
All
Article in journal
1
Aufsatz im Buch
1
Aufsatz in Zeitschrift
1
Book section
1
Reprint
1
Language
All
English
2
Author
All
Hatch, Mary Jo
Carlucci, Daniela
4
Handzic, Meliha
3
Backhaus, Jürgen G.
2
Boren, Susan
2
Rubin, James
2
Derichs, Claudia
1
Goldschmidt, Nils
1
Gössmann, Hilaria
1
Kehnel, Annette
1
Lewandowska-Tomaszczyk, Barbara
1
Oleksy, Elżbieta H.
1
Rikowski, Ruth
1
Santarsiero, Francesco
1
Schefold, Bertram
1
Schiuma, Giovanni
1
Weitlaner, Wolfgang
1
Ötsch, Walter
1
more ...
less ...
Published in...
All
The evolution of brands : from signals of quality to storehouses of trust
1
The journal of brand management : an international journal
1
Source
All
ECONIS (ZBW)
Showing
1
-
2
of
2
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
The hermeneutics of branding
Hatch, Mary Jo
;
Rubin, James
-
2009
Persistent link: https://www.econbiz.de/10003784632
Saved in:
2
The hermeneutics of branding
Hatch, Mary Jo
;
Rubin, James
- In:
The journal of brand management : an international journal
14
(
2006/07
)
1/2
,
pp. 40-59
Persistent link: https://www.econbiz.de/10003458906
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->