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~person:"Hauser, John R."
~person:"Malhotra, Naresh K."
~subject:"Internationales Marketing"
~subject:"John D. Little"
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Internationales Marketing
John D. Little
Marketing theory
39
Marketingtheorie
39
Market research
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Marktforschung
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13
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13
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7
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Naresh K. Malhotra
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Hauser, John R.
Malhotra, Naresh K.
Paliwoda, Stanley J.
5
Ryans, John K.
5
Sheth, Jagdish N.
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McCarthy, Edmund Jerome
3
Perreault, William D.
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From Little's law to marketing science : essays in honor of John D.C. Little
1
Fundamentals of marketing research ; Vol. 6
1
Legends in marketing
1
The nature and scope of marketing research
1
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ECONIS (ZBW)
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John D.C. Little : a profile
Hauser, John R.
;
Urban, Glen L.
- In:
From Little's law to marketing science : essays in …
,
(pp. 1-20)
.
2016
Persistent link: https://www.econbiz.de/10011436070
Saved in:
2
From Little's law to marketing science : essays in honor of John D.C. Little
Hauser, John R.
(
ed.
);
Urban, Glen L.
(
ed.
); …
-
2016
Persistent link: https://www.econbiz.de/10011389473
Saved in:
3
Ethics, quality of life, and pedagogy
Malhotra, Naresh K.
-
2011
Persistent link: https://www.econbiz.de/10009301069
Saved in:
4
Methodological issues in cross-cultural marketing research: a state-of-the-art review
Malhotra, Naresh K.
;
Agarwal, James
;
Peterson, Mark A.
-
2009
Persistent link: https://www.econbiz.de/10003794173
Saved in:
5
Overcoming the attribute prespecification bias in international marketing research by using non-attribute-based correspondence analysis
Malhotra, Naresh K.
;
Bartels, Betsy Charles
-
2007
Persistent link: https://www.econbiz.de/10003541359
Saved in:
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