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~person:"He, Hong-Wei"
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He, Hong-Wei
Balmer, John M. T.
99
Balmer, John M.T.
54
Greyser, Stephen A.
14
Chen, Weifeng
13
Burghausen, Mario
10
Gray, Edmund R.
7
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5
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5
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5
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4
Balmer, John M T
3
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Alliance brands : building corporate brands through strategic alliences?
He, Hong-Wei
;
Balmer, John M. T.
- In:
Advances in corporate branding
,
(pp. 72-90)
.
2017
Persistent link: https://www.econbiz.de/10011584994
Saved in:
2
A grounded theory of the corporate identity and corporate strategy dynamic: A corporate marketing perspective
He, Hong-Wei
;
Balmer, John M.T.
- In:
European journal of marketing : EJM
47
(
2013
)
3
,
pp. 401-430
Persistent link: https://www.econbiz.de/10010099461
Saved in:
3
The oneworld alliance brand : a preliminary inquiry
He, Hong-Wei
(
contributor
);
Balmer, John M. T.
(
contributor
)
-
2004
Persistent link: https://www.econbiz.de/10002590229
Saved in:
4
Perceived corporate identity/strategy dissonance : triggers and managerial responses
He, Hong-Wei
;
Balmer, John M. T.
- In:
Journal of general management
33
(
2007/08
)
1
,
pp. 71-91
Persistent link: https://www.econbiz.de/10003603249
Saved in:
5
Identity studies: multiple perspectives and implications for corporate-level marketing
He, Hong-Wei
;
Balmer, John M.T.
- In:
European journal of marketing : EJM
41
(
2007
)
7-8
,
pp. 765-785
Persistent link: https://www.econbiz.de/10007763292
Saved in:
6
Perceived corporate identity-strategy dissonance: Triggers and managerial responses
He, Hong-Wei
;
Balmer, John M.T.
- In:
Journal of general management
33
(
2007
)
1
,
pp. 71-92
Persistent link: https://www.econbiz.de/10007885076
Saved in:
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