A grounded theory of the corporate identity and corporate strategy dynamic: A corporate marketing perspective
Year of publication: |
2013
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Authors: | He, Hong-Wei ; Balmer, John M.T. |
Published in: |
European journal of marketing : EJM. - Bradford : Emerald, ISSN 0309-0566, ZDB-ID 189982x. - Vol. 47.2013, 3 (29.3.), p. 401-430
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Saved in:
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